Seven Free Tools for Your Web Site

Written by Dianne Reuby

A search utility makes your site look more professional, as well as providing a useful service that will make your visitors return. I've been using FreeFind, , which will spider your site on request or by schedule, and sends an e-mail report of search terms that your visitors have used. You can also have a "What's New" link and page, with an icon if you want. You can set member-only pages not to be spidered.

Visitor feedback is also a good idea - though some ofrepparttar responses I've had have been confusing to sayrepparttar 134798 least! If you don't want to create your own form, a ready-made feedback form provider is FreedBack - Once you have chosen your options,repparttar 134799 form is generated on-line. You then copy-and-pasterepparttar 134800 code into your web page.

Adding these two options to your site also provides an excellent (and unique!) article for your ezine - I describe how in my free article "Use your Feedback". Get a copy by e- mail from

One ofrepparttar 134801 greatest source of free webmaster tools is Bravenet - Guest books, forums, polls, feedback forms, site counters, and more. Call in and sign up for as many free tools as you need, all fully explained to help you install and customise them to match your site.

A site counter is a must - or how will you know if anyone is visiting? I've used SiteMeter for my sites. They e-mail weekly stats, and by logging on torepparttar 134802 site you can find out who, when, where, what with, how long, and of course predictions forrepparttar 134803 future! The help is set off as a default - to get explanations ofrepparttar 134804 diagrams scroll down and click on "Help" to turn it on.

If you are offering freebies such as e-books or demo programs, it's handy to know how many times they are downloaded. I check my e-books this way to see which are popular, and which I should remove fromrepparttar 134805 library. LinkCounter is very easy to use. Sign up, and enterrepparttar 134806 URL of your download file. Then copyrepparttar 134807 generated link code, and paste it into your web page to replace your direct link. Choose to receive reports daily, weekly or not at all. Use it to check affiliate or reciprocal links too.

One-to-one Relationship Building

Written by Daryl Clark

The Internet is a fantastic way to have an international business with minimal investment. Many companies spend a lot of money to automaterepparttar entire customer interaction process. As your products become more specialized,repparttar 134797 larger your requirements will be for providingrepparttar 134798 opportunity for your customers to conveniently interact with you. The more convenientrepparttar 134799 interaction is,repparttar 134800 stronger your relationship withrepparttar 134801 customer will become. This convenience is not limited torepparttar 134802 purchasing process. You need to have specialized technical services, order tracking and customer service that exceed what your competitors are offering, or else your business life onrepparttar 134803 Internet will be very short and unsuccessful. Before you learn how to offer these services, you need to ask yourself if you are willing to offer them? Start by asking yourself these two questions.

Are you in business to conduct transaction based relationships?


Are you in business to build relationship based transactions?

If your answer was yes torepparttar 134804 first question, we recommend that you invest your money somewhere other thanrepparttar 134805 Internet. Everyone cannot offerrepparttar 134806 lowest prices. The lower your prices are,repparttar 134807 higher your volume has to be. Eventually all of your competitors will be offering products below cost with free shipping and so will you! Ultimately, there will only be a few survivors in your category and most if not all of those companies won't be making a profit.

If your answer was yes torepparttar 134808 second question, congratulations! You already have an idea how create a foundation for building long term business relationships. If you buildrepparttar 134809 relationship first,repparttar 134810 transactions will follow, not just one transaction but many transactions!

How can you build relationships with people or customers you never talk to? Here arerepparttar 134811 steps we recommend you implement.

1. Make your web site easy to use.

Nothing is more annoying to a customer than a web site that is difficult to place an order on. If your customers cannot complete their order in 4 - 5 screens or pages, then your shopping cart system is too difficult to use. Make surerepparttar 134812 customer receives a copy of their order automatically oncerepparttar 134813 order is placed.

2. Provide your customers with a confirmation message thatrepparttar 134814 order has been received.

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