Seven Common Marketing Problems Solved by Marketing Operations

Written by Gary M. Katz

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump atrepparttar opportunity to pleaserepparttar 144240 boss. Many times, this kind of tactical knee jerking may be fatal. Without great marketing, companies won't flourish, especially those in highly competitive markets. Yetrepparttar 144241 chaotic nature of emerging or dynamic growth companies andrepparttar 144242 tendency to placerepparttar 144243 marketing burden on too few individuals is a setup for failure. Promising companies may be left inrepparttar 144244 dust, or at least handicapped atrepparttar 144245 starting gate. Marketing Operations is emerging as an important discipline for improving performance and measuring ROI in admired technology companies (like Intel, IBM and Amazon) who have refined and fine-tuned their marketing organization with an operational focus. Givenrepparttar 144246 demands that these organizations face today, an innovative approach is central to solving critical issues like results measurement, bandwidth constraints and creativity limitations, and building value-added outsourced supplier relationships and effectively managing budget. Many ofrepparttar 144247 best practices, efficient processes and systems approach from large company Marketing Operations can and should be applied by emerging companies that are serious about their marketing investment. Here's why: PROBLEM #1

Ill-defined metrics

Today, more than ever, corporate marketing departments need to justify their existence. The need to measure results is unavoidable. However,repparttar 144248 instincts and skills that make an outbound marketing practitioner great-action-orientation, verbal and written acuity, persuasiveness,repparttar 144249 ability to build strong relationships-often don't translate into an ability or willingness to scientifically and objectively evaluate success. Add in broken systems andrepparttar 144250 organization's unwillingness to pay for marketing evaluation, and it's no surprise that many marketing departments are unable to define meaningful success metrics. SOLUTION

Marketing Operations ensures thatrepparttar 144251 right processes are in place to establish meaningful metrics atrepparttar 144252 front-end of marketing process, enablingrepparttar 144253 measurement of success at key intervals, and as each program concludes. PROBLEM #2

Slammed resources

The prevailing attitude of "doing more with less" can leave key people discouraged, overwhelmed, near burnout, and eventually, circulating their resumes. The consequences for organizations are costly mistakes, high turnover, and collapsed programs when key people leave, and missed opportunities to leveragerepparttar 144254 "ugly-stepsister-Cinderella-in-waiting" programs that never get offrepparttar 144255 ground because of a lack of ownership.


Marketing Operations addresses these resource limitations by ensuring workload is effectively allocated, roles are clearly defined, interdependencies are understood, team members feel satisfied with their jobs andrepparttar 144256 programs and additional resources, whether through additional headcount or outsourcing, can be successfully justified to executive management. PROBLEM #3

Sketchy institutional memory

Marketing is dependent on accurate information, a historical view into past successes and failures, andrepparttar 144257 ability to recognize patterns that link seemingly unrelated data points. Unfortunately, knowledge in many marketing organizations is scattered all overrepparttar 144258 company. It's inrepparttar 144259 heads of individual workers, on shelves, on people's hard drives, in long forgotten filing systems. When people leave, a big piece of organizational knowledge goes with them. Information loss is a huge productivity killer for marketing teams. Lost insight that must be regained or reacquired wastes previous marketing investments.

Promote Your Products Without Annoying Spam Filters

Written by Chen Zarza

How many times have you realized that your email simply doesn't arrive to your list or you suspect something is going wrong because you don't getrepparttar response you are waiting for?, this is more common today than yesterday and will be critical tomorrow.

It's frustrating for us that our Content is not deliver torepparttar 144220 end-user, this is true for you and allrepparttar 144221 people dependable on email technology,repparttar 144222 results plainly don't come, whatever they can be.

Have you seen those funny email arriving to your email container with odd characters that some times seem likerepparttar 144223 sender is telling you rude words? Don't take it literally, is an effort fromrepparttar 144224 advertisers to deliver their best proposition trying to bypassrepparttar 144225 filters... some of them will arrive, some of them are taken out from you and put insiderepparttar 144226 waste container of your ISP.

Is there some hope forrepparttar 144227 small entrepreneur in this jungle of spam filters, viruses, and junk information?

Deliver Quality Content To End-user And Promote Your Products Without Annoying Spam Filters: RSS Gives yourepparttar 144228 Chance To Deliver messages To End-user

It's A Fact: At present this isrepparttar 144229 best way to beat spam filters, RSS isrepparttar 144230 fresh road to walk, getting rid ofrepparttar 144231 problems that nowadays attackrepparttar 144232 email option, this allows you to send your messages torepparttar 144233 users with 100% sureness they will arrive, we don't know if RSS isrepparttar 144234 email killer, its too early to state and coin this phrase, anyway some gurus say its here to bury email, some others think is only an alternative way to keep in contact withrepparttar 144235 end-user ...repparttar 144236 only true is: You can deliver your messages spam free.

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