Seven Common Marketing Problems Solved by Marketing OperationsWritten by Gary M. Katz
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at opportunity to please boss. Many times, this kind of tactical knee jerking may be fatal. Without great marketing, companies won't flourish, especially those in highly competitive markets. Yet chaotic nature of emerging or dynamic growth companies and tendency to place marketing burden on too few individuals is a setup for failure. Promising companies may be left in dust, or at least handicapped at starting gate. Marketing Operations is emerging as an important discipline for improving performance and measuring ROI in admired technology companies (like Intel, IBM and Amazon) who have refined and fine-tuned their marketing organization with an operational focus. Given demands that these organizations face today, an innovative approach is central to solving critical issues like results measurement, bandwidth constraints and creativity limitations, and building value-added outsourced supplier relationships and effectively managing budget. Many of best practices, efficient processes and systems approach from large company Marketing Operations can and should be applied by emerging companies that are serious about their marketing investment. Here's why: PROBLEM #1Ill-defined metrics Today, more than ever, corporate marketing departments need to justify their existence. The need to measure results is unavoidable. However, instincts and skills that make an outbound marketing practitioner great-action-orientation, verbal and written acuity, persuasiveness, ability to build strong relationships-often don't translate into an ability or willingness to scientifically and objectively evaluate success. Add in broken systems and organization's unwillingness to pay for marketing evaluation, and it's no surprise that many marketing departments are unable to define meaningful success metrics. SOLUTION Marketing Operations ensures that right processes are in place to establish meaningful metrics at front-end of marketing process, enabling measurement of success at key intervals, and as each program concludes. PROBLEM #2 Slammed resources The prevailing attitude of "doing more with less" can leave key people discouraged, overwhelmed, near burnout, and eventually, circulating their resumes. The consequences for organizations are costly mistakes, high turnover, and collapsed programs when key people leave, and missed opportunities to leverage "ugly-stepsister-Cinderella-in-waiting" programs that never get off ground because of a lack of ownership. SOLUTION Marketing Operations addresses these resource limitations by ensuring workload is effectively allocated, roles are clearly defined, interdependencies are understood, team members feel satisfied with their jobs and programs and additional resources, whether through additional headcount or outsourcing, can be successfully justified to executive management. PROBLEM #3 Sketchy institutional memory Marketing is dependent on accurate information, a historical view into past successes and failures, and ability to recognize patterns that link seemingly unrelated data points. Unfortunately, knowledge in many marketing organizations is scattered all over company. It's in heads of individual workers, on shelves, on people's hard drives, in long forgotten filing systems. When people leave, a big piece of organizational knowledge goes with them. Information loss is a huge productivity killer for marketing teams. Lost insight that must be regained or reacquired wastes previous marketing investments.
| | Promote Your Products Without Annoying Spam FiltersWritten by Chen Zarza
How many times have you realized that your email simply doesn't arrive to your list or you suspect something is going wrong because you don't get response you are waiting for?, this is more common today than yesterday and will be critical tomorrow.It's frustrating for us that our Content is not deliver to end-user, this is true for you and all people dependable on email technology, results plainly don't come, whatever they can be. Have you seen those funny email arriving to your email container with odd characters that some times seem like sender is telling you rude words? Don't take it literally, is an effort from advertisers to deliver their best proposition trying to bypass filters... some of them will arrive, some of them are taken out from you and put inside waste container of your ISP. Is there some hope for small entrepreneur in this jungle of spam filters, viruses, and junk information? Deliver Quality Content To End-user And Promote Your Products Without Annoying Spam Filters: RSS Gives you Chance To Deliver messages To End-user It's A Fact: At present this is best way to beat spam filters, RSS is fresh road to walk, getting rid of problems that nowadays attack email option, this allows you to send your messages to users with 100% sureness they will arrive, we don't know if RSS is email killer, its too early to state and coin this phrase, anyway some gurus say its here to bury email, some others think is only an alternative way to keep in contact with end-user ... only true is: You can deliver your messages spam free.
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