Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let’s start from
top: META Tags- Sorry, but Google doesn’t read META tags. That includes
KEYWORD tag. Some search engines, however, still use them.
URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.
TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from
top of
page. Make this one count.
Site content- The first paragraph of your site is a crucial part of your optimization. This will also be used as your site’s description. Be careful not to overdo it on
keywords. Make sure your content makes sense. Your keywords should make up a total of 6% to 8% of your page content. An average of three hundred words is a good rule of thumb.