Use your computer to send personalized color postcards in quantities of 1 to 1,000. Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect’s morning mail! Postal mail is growing in importance as volume of e-mail steadily increases. A four-color postcard in morning mail will attract far more attention than same message sent via e-mail.

What you can do

Here are some of ways you can profit from this new technology:

•Networking follow-up. Quickly follow-up with prospects you meet at B.N.I. or Chamber of Commerce events, reminding them to visit your web site.

•Thank You’s. Express your thanks to new clients and those who provide referrals and testimonials.

•Turn postal addresses into e-mail addresses. Give previous customers a reason to joint your e-mail newsletter list.

•New prospects. Profile your best customers and use a list broker to locate names and addresses of others like them.

•Promotions. Invite clients and prospects to teleclasses and special events.

•New Content. Let clients and prospects know when you post new web content.

•Greeting cards. Use postcards to keep in touch at anniversaries and holidays.

Building your e-mail list

Take for instance typical small business owner in your area. Go into any local shop and ask them how many customers they have from out of state. Chances are it’s a very small percentage of their business. Yet with power of Internet, any local business – selling products or services – can change her business model from being a small local provider, to a small business with huge profits and paying clients around world. And it’s easier than you think. I know; I’ve done it myself.

I was one of those pioneers. I purchased my first computer in 1980’s. Remember Prodigy? I dialed in almost every day. So when Internet began coming on strong in early 1990’s, I jumped in with both feet, and brought our business online.

What I found was an incredible opportunity.

I started out as a small business owner, operating a photography studio, and servicing people within my local area. It was a traditional studio, offering standard portrait and wedding services. With two people, we opened a commercial location, and began contacting people within a 10-mile radius. But I knew there had to be a better way. And I found it on Internet.

Thanks to a powerful online marketing strategy, we found success quickly. Within 3 years, we shut down our traditional studio, and began operating a virtual studio online. Our clients changed from people in our local area looking for traditional portraiture, to people all over world falling in love with our virtual wedding studio, and flying us in to their location.

No longer were we stuck selling to people that resided in our local community. We established an extreme niche market, and went to where our clients were. We raised our prices substantially, and began living life others only dream about. By changing way we thought about business, we changed way we looked for clients. And our profits followed.

You too have that power. By changing way you think, you can change way your business operates. The possibilities are out there. But thinking differently can sometimes be difficult. It involves stretching out of your comfort zone. It involves creating changes in your business planning. And sometimes these changes can be difficult.

Start by asking yourself some basic questions.