Selling the Dr. Seuss Way

Written by Kelley Robertson


“I am Sam. Sam I am. Do you like green eggs and ham? Would you like them here or there? Would you like them in a box, would you like them with a fox?”

I think most people have read this Dr. Seuss tale either as kids or to their children. What is interesting isrepparttar relevance this story has to selling. First of all, Sam is selling a product and although his prospect is not initially interested, Sam doesn’t let that deter him from asking. Secondly, Sam consistently offersrepparttar 104932 prospect a choice when trying to closerepparttar 104933 sale. Thirdly, he refuses to give up. No matter how many times his prospect says ‘no’ Sam keeps offering alternatives. In fact, he offers fourteen options before he finally closesrepparttar 104934 sale.

Now, I am not suggesting that you pester your customers or prospects but I do believe most people give up too early inrepparttar 104935 sales process. We hear a few “no’s” and decide to turn our attention elsewhere. It is your responsibility as a sales professional to askrepparttar 104936 customer to make a decision - you cannot expect a customer to dorepparttar 104937 work for you. If you have been effective in learning about their specific needs and current situation and presentedrepparttar 104938 appropriate solution to your prospect then you have earnedrepparttar 104939 right to ask them for their money. Here are a few ideas that will help you reach this point:

Avoid launching into a lengthy discussion of what you can do for your client until you thoroughly understand what business challenges they face andrepparttar 104940 problems, concerns or issues they need resolved. Use open questioning to gather this information and avoid making assumptions or jumping to conclusions too quickly. Instead, listen carefully to what they say and clarify anything that is not clear. Ask them to elaborate by using prompters such as “uh-huh,” “tell me more,” and “what else?”

When it comes time to present your product or service, try not to limitrepparttar 104941 prospect to one option. Provide a choice of solutions that meet their specific concerns. Explainrepparttar 104942 benefits of each option, and when necessary, also discussrepparttar 104943 drawbacks of each alternative. However, do not present so many options thatrepparttar 104944 decision becomes overwhelming or difficult. Be prepared to tell your prospect which option best suits their needs if they ask.

Speak in terms they can understand, avoidingrepparttar 104945 use of terminology they may not recognize. A case in point; as I developed my web site, I found myself talking to people who were extremely knowledgeable but they used terminology that sounded like a foreign language to me. I found myself getting frustrated, and in some cases feeling a bit dumb, because I had to keep asking them what they meant. Be very cautious how much jargon you use in your presentations and make sure your customer understands what you are saying.

Irrigation & Sprinkler Repair Service, Create a Profitable New Service

Written by Jack Stone


Irrigation & Sprinkler Repair Service Create a Profitable New Service to Your Lawn Care Business Article by Jack Stone Copyright © 2003 by ProGardenBiz ProGardenBiz, an online magazine http://www.progardenbiz.com

One ofrepparttar most profitable additions to your lawn care service business can berepparttar 104931 repair of irrigation and sprinkler systems. Although plumbers may do this work, it is not their area of expertise and their hourly rates are often prohibitive for this type of work. There are irrigation companies that do installation that also do repair and maintenance and this is their speciality. As a lawn care operator you have an advantage with your immediate contact with an established client base, your own customers!

Most lawn care operators include minor sprinkler repair as part ofrepparttar 104932 service. Parts should always be charged separately. Major problems should be handled as separate jobs and charged by repparttar 104933 hour. The repair of irrigation and sprinkler systems is not something that can be estimated prior torepparttar 104934 start ofrepparttar 104935 job. The problems often lie underground and cannot be seen. You may be able, from experience, to look overrepparttar 104936 problem and give a rough idea of what is involved, but always charge byrepparttar 104937 hour forrepparttar 104938 work, plus parts.

What you charge will vary from area to area. Generally irrigation repair is charged at a slightly higher hourly rate than lawn care service, but much less than what plumbers would charge. An example would be:

Lawn Care hourly man-hour rate: $25.00 per hour Plumber hourly rate: $85.00 per hour Irrigation repair hourly rate: $40.00 per hour

Have a minimum charge of one hour's work and stick to it. Tellrepparttar 104939 clientrepparttar 104940 minimum up front. Before you actually start working you never know if it will be a ten minute job or a whole day. I could fill pages withrepparttar 104941 stories of what we've found underground once we started digging, but atrepparttar 104942 same time it's been more than once that I foundrepparttar 104943 problem wasrepparttar 104944 time clock was shut off or had no power.

Buy your parts at a wholesale supplier that sells torepparttar 104945 landscape contractor market. Mark your parts up a minimum of 30%. Always checkrepparttar 104946 discount hardware retailers in your area, like Home Depot, as they will often have better prices. When you buy atrepparttar 104947 wholesale supplier you will not getrepparttar 104948 best discount unless you have a contractor's license, so sometimes places like Home Depot will have better prices.

Keep a small stock ofrepparttar 104949 most often used sprinkler repair parts on your truck. Running torepparttar 104950 supplier for every repair job will waste time and eat into your profits.

The first question many lawn care operators ask is do they need a landscape contractor's license to do irrigation and sprinkler system repair work? You will need to check with your State Contractor's license board to be sure, but in most cases you do not. You would need a contractor's license to do installations of new systems that exceed certain dollar values (which vary from state to state inrepparttar 104951 U.S.A.).

How to Get New Repair Customers

People who need sprinkler systems repaired generally want it done NOW! They will often takerepparttar 104952 first bid fromrepparttar 104953 first repair service to show up (as long as they likerepparttar 104954 person's presentation and price). The best form of advertising I have found for this work is a local classified ad direct mailer. In my area this is called "The Pennysaver". Most towns and cities have something similar. It will be a small magazine or tabloid format publication that consists of classified and display advertising. It usually is direct mailed to all houses inrepparttar 104955 city or county. You can usually advertise by zip code area which makes for very good targeted advertising. I usually combine several services to makerepparttar 104956 ad more useful and cost effective. An example ad for a lawn care service might be like this:

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