You can learn useful information about your business, customers, and potential customers by conducting a survey.
If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing a link which leads to a survey on your site.
What is benefit to you?
You get knowledge, and knowledge is a powerful tool in tailoring your business and services to your customers' needs. You can ask questions like:
- How could our web site be more informative to you?
- What products or services should we offer in future?
- Please rate our customer service?
- What is your age?
It is important to ask questions that will get you answers you want. If you want suggestions from your viewers, asking if they simply like your site doesnít give you enough information. And providing a list of radio buttons or check boxes streamlines answers even more. Plus research has shown that folks are more likely to answer if all they have to do is click.