Selling Tactics Effective with Job Searching

Written by Scott Brown


Most job seekers realize thatrepparttar job searching process is a marketing effort. It requires some degree of "sales" skills. However, a common mistake job seekers make is perceiving sales skills as imposing their will on someone else. This comes from thinking about selling abstractly, or thinking about how stereotypical (and often unsuccessful) sales people try to sell things. The truth is no one wants to be "sold" on something, and that includes recruiters and employers. If you think about times you came to decide you wanted to buy something, most likely it can be boiled down to one of two motivating factors: an opportunity and/or a challenge.

Think about kids who buyrepparttar 139176 Nike Air Jordan sneakers. They buy them forrepparttar 139177 *opportunity* to be like Michael Jordan. Challenges typically occur when there is a dilemma about living up to one's image of themselves. For example, someone may buy a Mercedes because they felt an internal challenge about being successful and not having a car that shows that success off. In terms of personal negotiation and persuasion skills, offering opportunities is a less risky option than offering challenges, even though both can motivate people to make a decision. Offering challenges is best done subtly, because an obvious challenge can be taken as an insult.

Here's an example of what we're talking about: Let's say you want an employer to make a decision to hire you withinrepparttar 139178 next week. If you call them a couple days beforerepparttar 139179 end ofrepparttar 139180 week and inquire about whether they've made a decision yet, that would most likely not be successful because you have not inspired any challenge or opportunity inrepparttar 139181 employer's mind. In fact, it could haverepparttar 139182 opposite effect becauserepparttar 139183 employer might think you're desperate and think you're not such a rare opportunity.

However, if you do a good job of presenting yourself as a top-notch candidate, and you presentrepparttar 139184 employer with opportunities to reach their objectives if they hire you, and you giverepparttar 139185 employer a reason why they have to make a decision within a certain period of time, you have then created a challenge. Ifrepparttar 139186 employer perceives you as a highly desirable candidate and thinks there is a chance someone else may hire you before them, a personal dilemma has then been created in their mind where they will want to live up to their image of being a desirable company to work for. They will also feel challenged in terms of their skills as a recruiter and being able to recruit a top-level person.


Presenting opportunities is necessary in effective selling, but it's not just a tactic because it requires that you do some real work, and for it to be done well, you have to be genuinely committed torepparttar 139187 opportunity you're presenting. Offering an employer a compelling opportunity requires that you create a vision in your mind ofrepparttar 139188 possibilities and that you share your vision withrepparttar 139189 them. And creating a vision requires that you understandrepparttar 139190 dynamics ofrepparttar 139191 company and how your background can be helpful to what they're trying to achieve. Researchingrepparttar 139192 company beforerepparttar 139193 interview through personal contacts andrepparttar 139194 Internet can help. You'll probably also need to ask questions inrepparttar 139195 interview aboutrepparttar 139196 employer's objectives and how they see you fitting in.

Dressing for Successful Job Interviews

Written by Scott Brown

The first thing an interviewer will notice about you is how you're dressed. Even before you say hello or shake their hand, they are starting to form an impression of you based on your appearance. This week's job searching tip deals with making sure you are dressed properly for interviews.

It's estimated that people gain meaning more from non-verbal cues in conversations than fromrepparttar actual words exchanged. Therefore, how you present yourself in an interview will have a significant impact on howrepparttar 139145 interviewer perceives you. If you're applying for a job as a manager,repparttar 139146 interviewer will be trying to decide how you would be perceived by subordinates and other managers. Basically, they're asking themselves, "would this person fit in?" One way to figure out how best to dress to fit in would be to visitrepparttar 139147 company ahead of time for some "surveillance" work. If you hang around outsiderepparttar 139148 company's parking lot, you could observe how most people dress there. Of course it's best not to be conspicuous - ifrepparttar 139149 interviewer saw you hanging around their parking lot a few days earlier, they might think you're strange!

There are some basic rules that everyone should follow when going on a job interview: - Your goal should be to look clean, healthy and successful - Make sure you don't have bad breath. Nobody wants to work with someone who smells bad. - Onrepparttar 139150 other hand, don't overdo it with aftershave/perfume. - Always err onrepparttar 139151 side of conservatism. Men should wear conservative ties for interviews and women should opt for a more conservative blouse - Your hair should be clean and neat - Your nails should be clean and a reasonable length - Women should wear tan or light hosiery.

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