You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response?
I ask this question because in excitement of creating your very own website, it is easy to forget (or not even consider) main purpose of your site! Alas, I talk from experience!
In late 1999 I created Shop Tour UK (http://www.shoptour.co.uk): "a unique way to surf secure UK shopping sites." (Well, that's what I thought, anyway! :-) ) The site started out life as a hobby site - no problems there! - but quickly started to take hours and hours of updating each day. (With no clear, measurable objectives it's very easy to continually change and 'improve' a site!)
Shop Tour UK wasn't making any money, either - well, it was a hobby site! So I decided to redesign site, join lots of affiliate programs, find best affiliate programs, and focus site on promoting those programs!
--- sidebar --- Affiliate marketing really does provide a great opportunity for ALL site owners to make extra income. But choose your affiliate programs wisely; otherwise, you'll still be working hard but for very little reward. To learn more about pros and cons of affiliate marketing, visit http://www.associateprograms.com --- sidebar ---
Yes! It took months to sign-up to affiliate programs and seek out best of them. Yes! It took a couple of site redesigns. And yes! It is better to have clear, and measurable objectives right from start! (That is, to know your site's Most Wanted Response!)
But hey! Now I spend much less time updating my site (because I only concentrate on promoting most profitable aspects of it), AND it is now starting to earn money!
So how does this affect you?