Sell Yourself- Sell Anything! Each of us sells every single day. We are all sales people. How well we sell directly affects our lifestyles, friendships, and family life.
Professional sales people spend their entire careers consciously selling products and services. They attend sales trainings and seminars. They listen to motivational tapes and CDs in cars to stay optimistic in face of inevitable continuous stream of 'Nos' every salesperson hears daily.
Selling is world's oldest profession. It is in your blood, and you know how to do it. Follow just a few simple steps and rules to selling, and considerably improve your life and your relationships.
My definition of a sale is connection between a buyer's needs and a seller's benefit. This sounds basic and it is. Using this definition, what is process for a easy-to-make sale?
1. The seller must know buyer's needs. 2. The buyer must believe his needs are completely fulfilled by seller's benefits.
In a perfect world, if #1 and #2 are met, there is a sale.
Why is it not a perfect world? Here are common problems in a sale.
1. The buyer, much less seller, truly knows his own needs. He may think he knows, and seller may believe this erroneous thinking. To sell anything, all sellers must practice art of questions. Good sales people ask questions until buyer's pain is discovered. Since all buying is emotional, discovering pain or problems usually also uncovers buyer's true needs.