guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine."

Why? Well, for a start, it's a super way to give readers a taste of your expertise and style along with samples of your content. This ensures they'll come to be familiar with you, trust you, and hopefully buy your book when they're ready for more information.

Also, it's a great way to *capture prospects* who aren't ready to buy your book when they visit your site, but are still interested in info you have to share.

Based on my own experiences in marketing my manual, "Boost Business With Your Own E-zine," here are 7 ways to help increase book sales using an e-mail newsletter.

1. First thing: Encourage e-zine SIGNUPS on your Web site where you promote your book.

Before you even begin publishing, start collecting e-mail addresses. Place a signup form in many places on your site to invite visitors to subscribe to your free e-zine. This way, if a visitor isn't interested in buying your book today, she can sign up for your free e-zine. Now you haven't lost her, and she'll learn even *more* about your book from being a subscriber.

E-zine publishers also report GREAT signup results using pop-up and pop-under boxes at their Web sites.

Examples: On my main site, http://www.ezinequeen.com/, I feature a signup form on EVERY page, as well as a pop-up box. On my book sales site, http://www.boostbizezine.com/, I have a pop-under box that appears once you close main window.

Remember: NEVER sign anyone up without her permission!

2. Feature EXCERPTS and/or TIPS from your book in your

e-zine.

These can be either direct excerpts or short tips that

summarize some of your content. Go through your book and highlight individual tips or small sections that could stand well on their own. Just don't give away whole store! For example, giving your readers a whole chapter of your book in each issue is going overboard.

Besides lifting material directly from your book, try some other spins on your topic such as a list of top 10 tips, a how-to article, a list of resources, or a review of a trend in industry.

Example: One of my clients, a life coach, has a hard-cover book out right now that features 101 tips on how to attract what you want in life. Each issue of her weekly e-zine features one of those tips, along with a brief explanation of how to implement it.

3. Directly after your article, give a quick PROMO BLURB that shamelessly plugs your book.

Why right after article and before anything else? If someone reads your article ip and says to themselves, "Gee, that was great information," they'll be ready to hear what else you have to share on that subject. Really pump it up and have a good time with it.

But you CAN toot your own horn, as long as you don't drown out useful content your readers are looking for. This careful balance is key to increasing your response rates and increasing business.

Here are my top 10 tips on how to accomplish this:

1) Make sure your MAIN ARTICLE always provides information that your readers will find valuable.

By having a main article as foundation of your issue, readers will feel they got what they came for - helpful information. Try a "how-to" article, a list of resources, a list of top 10 tips, a review of a trend in industry - that sort of thing.

2) Begin each issue with an "EDITOR'S NOTE" or "PUBLISHER'S NOTE."

I have found this is perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional.

3) In your article, throw in LINKS to related articles you've written or been featured in, when appropriate.

Your readers will appreciate additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility.

4) Make sure your links are "clickable."

To ensure your links come through as hyperlinks on your reader's end, make sure you put "http://" prefix before them. And to make any e-mail addresses clickable, insert prefix "mailto:" before them, with no space in between.

5) Directly after your article, give a quick PROMO BLURB, mentioning your services, books, reports, or workshops.