If you're selling your book online, you're practically
guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine."
Why? Well, for a start, it's a super way to give readers a taste of your expertise and style along with samples of your content. This ensures they'll come to be familiar with you, trust you, and hopefully buy your book when they're ready for more information.
Also, it's a great way to *capture prospects* who aren't ready to buy your book when they visit your site, but are still interested in info you have to share.
Based on my own experiences in marketing my manual, "Boost Business With Your Own E-zine," here are 7 ways to help increase book sales using an e-mail newsletter.
1. First thing: Encourage e-zine SIGNUPS on your Web site where you promote your book.
Before you even begin publishing, start collecting e-mail addresses. Place a signup form in many places on your site to invite visitors to subscribe to your free e-zine. This way, if a visitor isn't interested in buying your book today, she can sign up for your free e-zine. Now you haven't lost her, and she'll learn even *more* about your book from being a subscriber.
E-zine publishers also report GREAT signup results using pop-up and pop-under boxes at their Web sites.
Examples: On my main site, http://www.ezinequeen.com/, I feature a signup form on EVERY page, as well as a pop-up box. On my book sales site, http://www.boostbizezine.com/, I have a pop-under box that appears once you close main window.
Remember: NEVER sign anyone up without her permission!
2. Feature EXCERPTS and/or TIPS from your book in your
These can be either direct excerpts or short tips that
summarize some of your content. Go through your book and highlight individual tips or small sections that could stand well on their own. Just don't give away whole store! For example, giving your readers a whole chapter of your book in each issue is going overboard.
Besides lifting material directly from your book, try some other spins on your topic such as a list of top 10 tips, a how-to article, a list of resources, or a review of a trend in industry.
Example: One of my clients, a life coach, has a hard-cover book out right now that features 101 tips on how to attract what you want in life. Each issue of her weekly e-zine features one of those tips, along with a brief explanation of how to implement it.
3. Directly after your article, give a quick PROMO BLURB that shamelessly plugs your book.
Why right after article and before anything else? If someone reads your article ip and says to themselves, "Gee, that was great information," they'll be ready to hear what else you have to share on that subject. Really pump it up and have a good time with it.
Example: "Did you like today's article? If you did, you'll LOVE my new e-book, 'Double Your Business in Six Months.' It's jammed with more than 257 great ideas to help you grow your business FAST. Satisfaction guaranteed or your money back. Order now at [Web address here] and you can begin using my best tips within minutes."