Sell More Books With Your Sparkling Introduction Judy Cullins © 2003 All Rights Reserved.
Why write an introduction? Nobody reads it anyway.
Up until now, this opinion has had clout. But now, book authors need only write a short introduction of one to two pages. Through five essentials below, part of your essential "7 hot-selling points" that every book needs to sell well, your sparkling introduction will compel its readers to take out their credit card and buy. Potential book buyers want this concise, personal note from you.
Here's Five Essentials of Your Book's Introduction:
1. The hook. Your first paragraph must compel your potential buyer to read more, so they will buy your book. Make your opener short--one sentence is best. Answer their question, "So What? Why should I buy your book?" Your opener might be a shocking statistic, qustion, fact, powerful quote, or headline of a top benefit. It may be a short vignette from one of your chapters. Whatever it is, it must grab reader's attention.
2. The background. Your particular audience has challenges. Describe where they are now, why they haven't succeeded, how they are uninformed in a few paragraphs. Include a few sentences on why you wrote book. At end of this information, state your thesis statement, a general statement of what your problem your book will solve. This includes entertainment.
3. The benefits. In next paragraphs, keep answering "So what?" that is inside every potential buyer's mind. Show general benefits such as increased health, communication, finances or fortune. Show specific benefits. For instance, in Write Your eBook or Other Short Book-Fast!: "Create each part of your book as a sales tool, rewrite less, publish cheaper and faster"