Gone are
days when marketers used to build monster 500 page web sites trying to sell almost everything imaginable. Surfers do not want to get lost in a maze of information or confused about which product to purchase. Mini web sites are soon becoming new marketing method to drive traffic and sales up for many Internet marketers.
What is a mini web site?
A mini web site is simply a direct sales letter (almost always one page) and an order form. No banners ads, or advertising links or multiple product selections. The mini site focuses on selling one product/service and one product/service only, directing potential customer to order form.
The reason why mini sites are becoming so effective now is because they are "direct response sites" and visitors are usually targeted individuals who have a genuine interest in what site has to offer.
They are easy to create and can take less than 30 minutes to build. Creating a monster marketing site takes months, costs more money, and could result in a variety of problems.
The great thing about mini sites is that even busiest person can find some time to create one and it requires almost zero maintenance.
Many new Internet marketers sometimes make mistake of setting up massive web sites and try to keep site updated with fresh content. However, they end up being so busy with maintaining their site that they have no time for most important thing which is marketing!
The nice part about mini sites is that they are quick and to point. No messing around with fancy graphics or a gazillion of links. Simply a killer sales letter and an easy to follow order page. The ultimate goal of every marketer is to close sale.
