Passion and creativity went into your book, now it's time to put passion and creativity into promoting it! Since no one really cares as much about your book as you do, then take time to learn this new, effective way to sell books.

Know that world wide Web audience wants and needs your information your expertise, how-to's, your experience or entertainment.

If you are willing to take four-five actions each day to promote your products, you will have successful sales. Follow these steps to learn how to promote your book on line and make big sales:

Step One.

Do what you do best--write! Create several short "how-to" articles, short stories, poetry or humor, anywhere from 75-1200 words.

Prepare several lengths of same article. For one eMagazine I submitted a seventy-five-word article on how to write a short article. For a top business Web site, I expanded it to 900 words. For some, I only submit 400-500 word articles.

Take responsibility for book promotion yourself. If your publisher's sales disappoint you, your own marketing weak, you can still create ongoing, lifelong profits.

Online promotion is great if you are totally bashful or reluctant to "sell." You don't have to talk to anyone in person. You promote straight from your home or office.

Now, that's convenience! Learn basics from teleclasses and seminars, an Online Promotion Coach, internet, and professional networking organizations.

Step Three.

Develop Internet savvy. When you don't take this step, you will hang back, and stay stuck in fear. Action spurs you on.

Take a free community college course, or visit your library for help. In just three hours, I learned about search engines, and other basics.

If you are like me and are passionate to succeed, then hire a coach or virtual assistant from a local high school or tech school to move you forward much faster.

Jump in and get yourself an email address and try out surfing. You won't need a Web site right away, but authors should eventually have one.

Step Four.

Visit top Web sites in your field. Without them, your book won't get much exposure. Many authors report only a few sales from their own sites.

High traffic web sites are always looking for new material (your articles) to entice their visitors to come back, again and again. Their ezines reach from 2000 to 500,000 each issue! That's great free exposure for you. Notice their signals: "New material added daily."

In turn, they will put your "signature" which includes title of your book and Web address where it can be purchased.

It doesn't have to be your Web site. With just one short article posted in a ezine, one bookcoaching client received eight emails asking for more information.

These responses gives author another chance at a sale, and to be known as market expert. Many authors are professional coaches, consultants or therapists, so when person contacts them, they can mention these other services.

Step Five.

However, once I found internet I began searching around (surfing) and found all kinds of wonderful things. However, I was very busy with a very demanding job (on pager 24 hours a day, 7 day a week), a wife, a kid, 3 cats and a dog. Life was just too busy to do more than jump on web and download a few files.

One day a few years ago I decided to create a web site. I had no idea how to do it, but it was time. I was very conversant in HTML, as I maintained our intranet (the internet network for our company), but mechanics of putting a web site on web was foreign to me.

Looking back, it's hard for me to believe how naive I was at time! I had some web space that came with my dial-up account and it seemed to me that this would be a fine place to put a web site. No domain name, just a plain, free host type URL.

I put up web site and waited. Of course, I added a hit counter because I wanted to see if anyone was visiting. I waited, and waited, and waited. Not a single hit. Not one, except, of course, for my own.

Hmm, this was strange, I thought. No one was visiting. At that point, I began searching web to find out why this was (well, wasn't) happening. Slowly truth dawned on me - you've got to promote your site! People have to be informed that it exists and they have to understand that it has enough value for them to take a look.

Okay, so now I had to figure out how to get people to come to my site. I looked around some more, and before long I found an interesting page. It claimed that my site would get over 3,000,000 hits! Wow, that sounded great.

The page went on to explain that it was something called a "hit tree". This means people take it from your site, modify it slightly (this is automatic and part of process) and add it to their site. The new page on their site is then promoted, and other people find it and do same thing.