Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have to be you. You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's personal connection you make with your prospects that will help them remember you, and like you.

Self-promotion doesn't come easily to everyone. But, to grow your business, you must market your services and your products everyday. Your selling job consists of two things: First, making people aware of your services/products and second, making it easy for them to do business with you. Here are some easy marketing tips:

Anyone can find a job. That’s right, I said “anyone”. And I meant it. But caveat is: I didn’t say what kind of job. You can go out and start flipping burgers, and whine about tough breaks life handed you when your company down-sized, or you can reach higher, and go for that job you really want, and know you have experience and enthusiasm for.

Reaching higher means being on your toes, in every sense of words. You’ll have to stretch yourself too- make that extra effort to overcome obstacles in your way. Nobody said getting right job would be easy. But it’s there, waiting, if you’re willing to reach.

To show you what we mean, I’m going to give you an example of one executive’s ego-crushing layoff. Down but not out, this man took personal circumstances that could have held him back, and built on them so that he stood on a solid foundation and put that perfect job within his reach.