Self Promotion Brings Business SuccessWritten by Wendy Maynard
Copyright 2005 Kinesis, Inc.
Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But, that doesn't have to be you. You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's personal connection you make with your prospects that will help them remember you, and like you.
Self-promotion doesn't come easily to everyone. But, to grow your business, you must market your services and your products everyday. Your selling job consists of two things: First, making people aware of your services/products and second, making it easy for them to do business with you. Here are some easy marketing tips:
1. Evaluate your promotional materials: Are they consistent? Do they appear professional, yet personal? Your promotional materials should put your customers first, and discuss ways that you can help them. Write with intent of creating value for clients you serve. Use a professional agency to design your marketing message and refine your corporate identity. Keep style, fonts, and colors same for your letters, brochures, and newsletters.
Finding a Job Under Tough CircumstancesWritten by Joel Vance
Copyright 2005 Joel Vance
Anyone can find a job. Thatís right, I said ďanyoneĒ. And I meant it. But caveat is: I didnít say what kind of job. You can go out and start flipping burgers, and whine about tough breaks life handed you when your company down-sized, or you can reach higher, and go for that job you really want, and know you have experience and enthusiasm for.
Reaching higher means being on your toes, in every sense of words. Youíll have to stretch yourself too- make that extra effort to overcome obstacles in your way. Nobody said getting right job would be easy. But itís there, waiting, if youíre willing to reach.
To show you what we mean, Iím going to give you an example of one executiveís ego-crushing layoff. Down but not out, this man took personal circumstances that could have held him back, and built on them so that he stood on a solid foundation and put that perfect job within his reach.
Sean Davidson* was a senior level marketing manager. His company was downsizing, and in a performance review, it was felt that Sean was staff member in that type of position that they could most do without. What followed was eight months of frustration, and confidence testing, as he attended job fairs, network events, and searched Internet employment sites. Then he landed an interview for a job that not only matched his skill set, but which he wanted badly. How did he overcome negativity of his layoff?