Selection A Domain Name That Clicks!

Written by BB Lee

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Selecting A Domain Name That Clicks! by BB Lee (C)2005

(736 Words)

After makingrepparttar 146310 decision to joinrepparttar 146311 World Wide Web Business Community. Another important step awaits your attention.

You will certainly want to select a Domain Name for your business.

That's right! Your very own Domain Name for your online business.

Selectingrepparttar 146312 right domain name is often a hard task for many new online business owners.

They want a catchy name that will get attention plus deliver repparttar 146313 paying customers to their website. Unfortunately, many online business owners insist onrepparttar 146314 wrong name. One that is not only improper for their business but also might give potential customersrepparttar 146315 wrong impression.

I've heard of quite a few online business owners naming their new business after a family pet, a child, or significant other. Not necessarily in that order! But, alas, that "catchy" name might make it difficult for potential customers to find your website or you might attract repparttar 146316 wrong crowd.

And speaking onrepparttar 146317 wrong crowd... "I guess you've heardrepparttar 146318 joke aboutrepparttar 146319 elderly woman who hooked impressive rugs for a living and decided to start a website called Well, she received many hits to her website from many disappointed lecherous male surfers, sorepparttar 146320 story goes."

Before decidingrepparttar 146321 proper Domain Name let's cover a few basics:

What's A Domain Name? In basic terms a domain name is your business name onrepparttar 146322 World Wide Web. This is how customers will find your website. The domain will show your location and whether your website is commercial (com) organizational (org) educational(edu) governmental(gov) or any one of several other suffixes.

How Might A Domain Reflect Your Business? If you repair cars, your domain might be:

If you design websites a good domain might be:

If you sell house plants a good domain name might be:

If you repair computers a good domain name might be:

By reflecting exactly what your business concerns it will be easier for potential customers to find your website even if they don't knowrepparttar 146323 exact URL (Universal Resource Locator) They might simply go to a search engine like and typerepparttar 146324 kind of business they are looking for. Suppose you own a home based computer repair service onrepparttar 146325 Internet. A potential customer types "computer repair" on google...and up pops your website! They visit your website. Contact you about your repair services. Cool...huh?

The ‘Sub-Domain’ - An Affiliate’s Friend

Written by Stephen Brennan

It’s surprising, at least to me,repparttar amount of Affiliates who aren’t aware ofrepparttar 146212 value and flexibility thatrepparttar 146213 ‘sub-domain’ can give their promotional website activities. Set up inrepparttar 146214 right way, a single domain through a host who includes multiple ‘sub-domains’ in their hosting package can fill ALLrepparttar 146215 online needs of evenrepparttar 146216 busiest and most diversified Affiliate.

Firstly, for those who need to know, a ‘sub-domain’ is simply a separate, individual web folder, which can be attached to a ‘main’ domain and treated in all respects as a separate entity online. It is similar to a ‘sub-web’, which most hosting facilities include except that it is, in it’s own right, treated as a separate domain byrepparttar 146217 SEs rather than a sub-folder under a domain.

The way in which they are represented online as URLs is as follows:

For instance, if you have a domain name, ‘’ and you add a sub-domain named ‘bubble’,repparttar 146218 URL to that particular ‘website’ (which is what each sub-domain amounts to, a separate website) will be ‘’. No doubt, many have seen these types of URLs online and in promo emails etc. The ‘dot’ betweenrepparttar 146219 sub-domain and main domain is not to be confused withrepparttar 146220 ‘dash’ that can be used as part of a main domain. For instance, ‘’ would need to be registered and propagated in it’s own right whereas, sub-domains can be created under a main domain in a matter of seconds, with their own FTP password, image, private and cgi-bin folders etc.

What makes them so valuable a tool, if it’s not so obvious already, is that an Affiliate can create a separate website for totally unrelated products or services, fill each website withrepparttar 146221 necessary pages of content, links and facilities etc and promote each torepparttar 146222 Search Engines and other directories, virtually as if it were a different main domain. As I’ve said,repparttar 146223 SEs treat each sub-domain as a separate entity and categorize them as such. A very handy ability when it comes to Affiliate programs that supply a website or webpage for their Affiliates to use and promote. In such a case, you can basically make that page or site your very own in every respect, optimizing for SEs and presenting it how ever you please (provided no agreements are broken).

Cont'd on page 2 ==> © 2005
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