Wise choice. You're not alone in recognizing advantages of these type of businesses.

However, you'd like to make a wise choice as to WHICH ONE of many opportunities available to join as well, right?

While I will go through some of aspects you should consider when looking into starting your own business, I want you to do something else first.

Identify YOUR strengths.

Obviously, with any marketing business, you're going to have to become good at sales. However, there are options as to which way you get your sales.

*Do you want to work strictly online, offline, or both? *Do you want to sell products only? *Or recruit a downline to sell with you?

This is where you must think about what you want to do on a daily basis and make some decisions based upon your strengths and desires.

ONLINE, OFFLINE, OR BOTH?

For instance, online world uses written communication extensively. You don't necessarily have to be great at writing, but you must be able to communicate clearly, write effective advertising, and maintain business correspondence.

Will you be willing to call distant prospects if necessary? Or do you expect to conduct all your business via email? Will you need to write sales letters or build a web site? Or do you want to work with a company that provides those items for you? The personal touch is always better in business, but are you willing to work that way?

Offline selling requires face to face contact and sales tactics. How will you talk to your prospects? Where will you get your leads? How much time, traveling, or investment will this take?

These are all items to consider and as such, you need to identify which areas you are strong in or willing to work at learning.

PRODUCTS vs. RECRUITING

From a business point of view, such a position makes it difficult to see others as they really are. For example, it may be nearly impossible for you to view your site and sales presentations as your potential customers see them. Yet you must be able to slip on your visitor's "shoes," and wander about your site, seeing it as they do.

Failing to do so on a regular basis severely limits profit potential. Many ignore this introspective evaluation because they are unable to be truly objective. And it is hard to do. But we can all improve our skills in this area. We can all achieve a greater degree of objectivity about our site and business. One approach lies in learning more about people in general.

Look At Reality Eye-To-Eye

In business, it never matters what you think or feel. The only thing that does matter, is your visitor's view of things. You undoubtedly know this is so. But have you thought this through right to end of it? If not, you may be overlooking powerful implications.

Many doing business online have little or only a superficial knowledge of people. And they go no further. Unless you have a solid understanding of people, -- their hopes, their dreams, their fears, everything about them -- you are limiting your potential for success.

Try This

Next time you visit a small business site that is new to you, kind of kick back for a few moments, and look it over. Think about what you know of people as you examine site. You may find little indication writer thought much about people at all.

Many small businesses are struggling for lack of awareness of who their visitors really are. And some are headed for disaster because of this lack.

How Big Business Operates

Larger "successful" companies frequently make same blunder, but in a different way. They know percentage of visitors who buy. They know percentage of those who return to buy again. They know what percentage buys their most profitable products. And they may target this group. Such companies are settling for far less success than is available.

They talk frequently of motivation and behavior. They often hold weekend seminars to study such points. But in fact, their entire business is driven by sales data, not people. At bottom, they know very little about people. And could care less.

Learning About People

Most assume they know more than enough about people to be able to do business with them. But if you are one who seeks to be honest with yourself, a hard look may reveal how little you actually do know.