Why Pay-Per-Inclusion Search Engines are Dying
A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed.
However, rankings are not guaranteed. These pages have no advantage over any page submitted for free. A few years ago, pay-per-inclusion search engines such as Inktomi, Altavista, Ask Jeeves and Yahoo were introduced. However, they have failed badly and have lost traffic to Google.
Why Google is Tops
Google built LARGEST search engine database because it refused to adopt pay-per-inclusion model. By allowing every website to submit its pages free, it built an enormous database of websites. Good news for everyone searching Google’s database!
Google’s competitors were unable to deliver same results, partly because they had fewer websites to choose from. If you charge for entry into a search engine, you eliminate over 90% of websites on Net which cannot justify such a fee.
What pay-per-inclusion search engines did not understand was that their real customers were ADVERTISERS and not searchers. Nor were websites customers of engines.
The advertisers pay search engines, so they are customers. Google recognised this and decided to keep advertisers happy by providing a large database of websites. This large database became well known and it attracted great numbers of searches. These searches were exposed to advertisers’ products and searches led to good sales. To make this most efficient, search engine submission must be free.