SEEDS In
real estate business, there is a concept called "farming."
An agent will pick a neighborhood as his farm and work farm in various ways. Sometimes he’ll start by mailing out an announcement to each resident to make them aware of his services, his location, and contact information (plowing up fields).
Then he may conduct a "doorknob hanger" program where he hires people to place flyers right on doorknobs, reiterating information he already mailed out (planting first crop of seeds).
The agent’s next step might be to offer to do free appraisals via still another flyer, this one sent through mail again (watering first crop).
Now he may decide to do another doorknob flyer, again reiterating free appraisal offer sent out by mail (cultivating).
Then he does another mailing to each resident, offering a free sales prep analysis to go in and personally point out things that can be done to profitably prepare home for market (fertilizing).
Then agent personally drives through his "farm," making notes of any obvious home improvements that need to be done, along with addresses of those properties.
Back at office, he then writes personal letters to each of addresses where obvious improvements are needed, if they haven’t already responded to his recent mailing (weeding).
He keeps on tending his farm, planting, watering, cultivating, fertilizing, and weeding, rain or shine. In other words, he keeps his name and services foremost in his prospects’ minds, so that when one of them does think of selling, guess who they are most likely to call?
