Seecrets on Website Promotion: Search Engine Wars – a Different Perspective

Written by Stan Seecrets

As at May 29, 2005, Google last traded price was $266 – an increase over its opening price of $100 on August 19, 2004. It is easy to be caught up byrepparttar outburst of irrational exuberance over this spectacular performance. Instead, this article tries to present a contrarian’s view

The objective of all search engine providers is epitomized byrepparttar 140372 ideal search often portrayed inrepparttar 140373 popular television and movie series “Star Trek”. Whenrepparttar 140374 captain issues a request for all information on a Klingon spaceship,repparttar 140375 search engine intuitively understands that he wants military information. It does not provide information on how muchrepparttar 140376 spaceship costs inrepparttar 140377 commercial market and where it can be obtained, norrepparttar 140378 scientific details that would interest an engineering student.

Search engines are similar to rating agencies like Moody and Standard & Poor’s (S&P). These engines rate web pages similar torepparttar 140379 way Moody would rate a company credit rating by giving it a rank. Google’s latest patent application are similar torepparttar 140380 methods used by stock charting (technical analysis) – usingrepparttar 140381 same ideas such as Rate-of-Change, Momentum and so forth. It is comparable to Moody apply a patent for some ofrepparttar 140382 methods use for ranking and henceforth, restraining S&P from employing similar algorithms.

The upcoming Sony Playstation 3 will have 1%repparttar 140383 processing power of a human brain. Given that most people uses 10% of their brainpower, it is years away, not decades, that machines will have equivalent brainpower.

The respective percentages of all searches done in February 2005 are 36% for Google, 31% for Yahoo, 16% for MSN andrepparttar 140384 rest shared byrepparttar 140385 smaller providers. As evident by these numbers, market share can fluctuate significantly over a few months.

Microsoft is numero uno when it comes to desktops and internet browsers although it is facing challenges from Mozilla (internet browsers). Sony (the leader in game consoles), Linux (desktop). Given its large base of customers, this dogged competitor is flexing its muscles against Yahoo and Google. It is foolhardy to write-off Microsoft, given its resilience, market-savvy, financial resources and history of handling challenges from upstarts. MSN spiders are faster in indexing web pages than its two main rivals.

Yahoo isrepparttar 140386 perennial internet competitor. It has more than 100 million customers and has a presence in every piece ofrepparttar 140387 internet pie. Its search engine revenues rose and it is closingrepparttar 140388 gap to Google’s dominance.

RSS - bringing news to your desk

Written by Steve Nichols

A new way of delivering news torepparttar computer desktop has hitrepparttar 140351 web and it promises to turbo-chargerepparttar 140352 way we gather information.

Called RSS (Really Simple Syndication), it is a format designed for sharing web content such as news and features. An RSS service (also known as an RSS channel or feed) consists of a list of items, each of which contains a headline, description, and a link to a web page. RSS can also include links to multimedia files, such as MP3 “radio” programmes.

To use RSS, you need a special RSS news reader or “aggregator” that will allow you to collect and display RSS services. The news reader allows you to viewrepparttar 140353 services you want, all together inrepparttar 140354 same place. By automatically retrieving updates it makes sure your content is always up to date.

For example, usingrepparttar 140355 Awasu newsreader program on your PC you could subscribe to feeds from Reuters,repparttar 140356 BBC, CNN,repparttar 140357 FT and many others. Then, instead of surfing from one site to another you just click onrepparttar 140358 service withinrepparttar 140359 newsreader to getrepparttar 140360 latest headlines. The sites can be scanned in seconds rather than having to be laboriously loaded individually, saving you having to surf around.

In an interview forrepparttar 140361 BBC, James Crabtree of The Work Foundation, said that there's growing belief inrepparttar 140362 technology community that e-mail is a system close to breakdown, thanks in part to spam, unread newsletters, andrepparttar 140363 sheer weight of messages.

"Atrepparttar 140364 moment, not many people really know about using RSS. But if more people knew what it was, I think they would use it. It's just a really handy way of gettingrepparttar 140365 information you want without having to surf around for it," he said.

There are many different newsreaders available, many for free. Most are applications that you download and install. Others are web-based services that you can sign-up for and view using your browser.

Once installed, you have to findrepparttar 140366 newsfeeds you are interested in. This can be tricky as there are literally thousands. One good source is that has industry specific feeds available. Another is that will let you search for all manner of information.

RSS is going to revolutioniserepparttar 140367 way we share corporate information too. You can issue press releases via RSS or share your corporate intranet content withrepparttar 140368 rest ofrepparttar 140369 planet. Or how about providing a corporate news feed from London for your Singapore intranet?

Cont'd on page 2 ==> © 2005
Terms of Use