Dave Chase in his column at iMedia "Sugarshots: The Big Picture" expounded on virtues of Open-Source Marketing Plan. In his article, Dave explained main ideas came from James Surowiecki's "The Wisdom of Crowds: Why Many Are Smarter than Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations."
This authorís open-source marketing plan, as announced on June 29, 2005, is mainly for small and medium-sized businesses. By keeping it simple, this author hoped it can be useful to businesses with a limited budget, can get "more bang for buck".
The objective is to gain 3000+ inbound links within one year by sending:- A. 48 free-reprint articles in one year. B. 4 free e-books in one year. C. 4 free software similar to corporate gifts or freebies D. 6 press releases in one year.
Getting many inbound links is vital as a hits generator - sources for new visitors. Sometimes, internet users on reading articles, e-books or using freebies may visit originating site directly.
The site www.seecrets.biz started in early May 2005 with one article. In following two months, ten articles were submitted and two press releases were issued. All these are available at this authorís site with dates concerned.
After two months, over 300 inbound links were obtained. It is difficult to be accurate because Google does not list back-links from sites with PageRank of less than three. During first few weeks, counting was easy when number was less than 100.
The results from Google, Yahoo and MSN search engines on July 9, 2005 at 0800GMT are as follows (the figures within brackets represent total competing pages):
"Seecrets" got 1(7570), 1(1040) and 1(3681). "Stan seecrets" got 4(338), 1(215) and 1(737). "Joe Nogood" got 4(694000), 8(1330) and 1(2447). "Rebrand software" got NR(84000), 15(88800) and 11(31124). "Open source marketing plan" got NR(26.7million), 10(5.2million) and 12(1million). "Open source marketing plan" got 3&4, 6&7 and 2 through Press Release sites. (Please note that "NR" means not ranked in top 20.).
The first three keywords (seecrets, stan seecrets and joe nogood) are important to this authorís siteís brand.
The keywords (joe nogood, rebrand software and open source marketing plan) were only introduced in late June 2005. The last two are relevant to siteís activities.
These are preliminary results. Readers can always inspect this authorís website and decide that no unfair or illegal methods were used. Knowledgeable readers should be able to see meta-tags with ease.
This authorís take
Whether these results are good or not, it is up to readers to decide. It can be a useful guide for website owners to improve upon and hopefully report back to Internet community.