[Author’s note: Some may have read portions of this article before – you can proceed to next section. This author apologizes for his human error.]

Joe runs for Political Office

Joe: Let’s go and visit DMV.

Stan: DMV? You’ve just renewed your driving license last week.

Joe: Not Department of Motor Vehicles, you dummy. The Drunkards of Mountain View – they’re so fixated on brandy, burgundy, booze stuff (referring to Google’s search algorithms’ names). They are drunk with their own success.

Stan: What name will they use for their next algorithm?

Joe: BS.

Stan: But, BS is an organic matter. What has that got to do with booze?

Joe: Ah, Danes use plenty of that stuff to make methane gas. By using genetically modified bacteria, you can use this BS stuff to make ethane gas, precursor of ethanol – pure 200-proof alcohol.

Stan: Why visit these drunkards then?

Joe: All their rankings stuff are BS. Somehow, they managed to convince whole world and make a lot of money in process. They may provide a few pointers on how to be President.

Stan: President?

When web content gets discussed on webmaster bulletin boards, most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:

Logical, because biggest expense of any website, with possible exceptions of advertising and promotion, is content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful.

Stupid, because real question isn't how much you are going to pay, but how much you are going to invest. Your content, if it's done right, will make you money. In fact, it can easily make back its cost within a month. So real question you should ask a web content provider is: how much will it make me?

Calculating Your Web Content's Value

Ultimately, your web content is one part of your site that makes you money. The code, design, and even traffic, while important, are not what ultimately get a visitor to take action. You have to tell or ask visitors to take action. Telling and asking take words.

Small changes in your web content can make big differences in bottom line. Take a look:

Advertising/affiliate revenue

Let's say you have a web page that averages $25/day in revenue from advertising and/or affiliate links. You have a professional writer optimize content on page to get more clicks. Watch what happens:

If just 20% more visitors click on affiliate or advertising links, your revenue will increase $5/day, $150/month, and $1825/year. If your page maintains its current level of traffic for three more years, that's a $5475 increase, just for that one page.