A new message reveals itself whenever there is a change within our society or culture. This is effect of a new medium. With this early warning, one can identify new medium before everyone knows it – which could take months, years or even decades.
As Marshall McLuhan, many regard as Prophet of Electronic Age, reminds us, "Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives power to deflect and control force."
News of Google entering payment arena broke in third week of June 2005. This author’s article "Search Engine Wars – a Different Perspective", two weeks earlier, made some allusion to it.
Google and Yahoo plans to index all classified ads from online newspapers. Readers can easily draw some useful conclusions.
Hints from Mountain View suggest that if your site does not accept ads from you-know-who, your site’s rankings may tank. Readers can then deduce there are a limited number of popular keywords and with a growing list of ads, they have to find lots of Internet real estate (web sites) fast as outlets.
This author’s take
Does anyone notice that Google News favor a few European sites and a Middle-eastern site? Is politics also a criterion in rankings?
This author’s site received its PR ranking on Bastille Day, 2005. A day later, ranking dropped a notch. This evidence clearly made nonsense of some Google’s spokesperson official statement rankings are updated once in a few months. Perhaps, it is just another day from DMV (Drunkards of Mountain View) as Joe Nogood stated. [Shame on you if you have not read this master class (well, almost master class) tutorial on keywords and relevancy written with original jokes. The folks at Redmond and Sunnyvale voted it as best article of year – just joking.]
Yahoo and MSN correctly favored originating sites when it comes to ranking same documents like free-reprint articles. Google has different ideas on origin sites - maybe, there is some truth that its search engine runs on burgundy, brandy and so forth – their search engines on occasion becomes tipsy. Is Google really serious on promoting original content?