#1 Reason People Fail: The first and foremost reason why most people fail in network marketing is from simply a lack of leads.

Most new distributors are all taught to do same thing when they get started - those three dreaded words - "make a list". This "list" is of course your closest friends and family that you can go after and pitch your products or opportunity to. This strategy does still hold some merit and was successful in late 70's and 80's, however does not work as well in 2001. Many people have been burned with this technique in past or just simply do not feel comfortable going after their center of influence yet. So what is solution?

1st WBI Secret for Success: WBI recommends using a tested, proved lead generation and support services company called ProSTEP that can supply you with a never ending source of pre-qualified prospects. ProSTEP, Inc. has been in business over 6 years now and is one of our industry's best kept insider secrets for supplying fresh, MLM specific leads. Imagine having anywhere from 150-1050 of these leads funneled to you and your downline each month. Have you ever been told that MASSIVE ACTION = MASSIVE RESULTS? Sure, we all have!

All of these leads have expressed an interest in starting a home based business and tend to be very responsive and open minded. 100% of leads have addresses and phone numbers and here's best part: almost 93% of leads come with an email address! This makes follow up a breeze and also of course FREE. Your only job is to make contact with these leads and present your opportunity.

The cost you might ask? How about only .57 to $1 per lead. If you know anything about advertising, you know that this is a very low cost. If you are unsure, try running some ads in your local papers, see how many responses you get then divide that number by amount of $$$ you spent on your ads. You will probably come up to a cost of about $5 or even more per lead. Ouch. There is even a little known SECRET how you can get your leads ever for FREE that we will share at very end of this article. So STAY TUNED to end for this SECRET!

#2 Reason People Fail: Unfortunately, people in network marketing never get kind of support and training they need to truly become an MLM Pro and earn significant income.

Think about it - what can you do where you can earn over $100,000 per year and not get educated beforehand? Nothing. Doctors, lawyers, and corporate executives all attend higher education prior to entering their professions. So why is network marketing different? It isn't, my friend. You still need to take it upon yourself to study, learn and train to become type of person who actually deserves to earn a six figure income. Most people, are not fortunate enough to be exposed to type of mentor or upline who can provide this type of personal support.

2nd WBI Secret for Success: Expose yourself to ProSTEP's progressive, cutting-edge training in sales, marketing and use of technology. Just view ProSTEP as your adopted upline. Imagine having access to training calls, autoresponders and a complete archive of training-ALL done by some of TOP PROFESSIONALS in entire industry. For example, learn exactly how to most effectively work your leads via email or phone from best of best. Learn how to qualify, present, overcome objections, ask for order, plus how to train, build and motivate your group --- all over phone or online!

After four and a half years doing it, here are my TEN COMMANDMENTS setting out how to conduct business online (in spite of recent demise of so many "high-profile dot-bombs"- ready availability to large amounts of capital, I believe, can be a big disadvantage to small/home business cyberentrepreneur):

1. Understand that technology should help you achieve your business and personal goals. It is merely a tool to move you forward with your vision: a "means to an end" to HELP and enable you, rather than being an end in itself, (or perhaps even be a disabler to "untechnos" like me). So make modern technology work to it's highest potential for you and your business. Spend time learning about various computer programmes and applications (hard though it may be for 'technically challenged'). Then "use it repeatedly , so you don't lose it!" Accept that vast majority of www. users are not "technofreaks" (like my "geek associate", Bill) and have great difficulty learning new computer procedures. Well, I certainly do (just ask Bill)!. However, by making a conscious effort and with discipline and effort habit ingrained makes it easier and easier, as your confidence grows in leaps and bounds.

2. Don't take competition for granted...and don't "knock" them. Never ever! Yes, even you "slick" Americans and we "rural little colonial hicks from on other side of world". Accept that no business can be best in every facet. The convergence of computer, media, entertainment and communications means underlying structures of computer world will change rapidly and soon... or so my "technogeek" associate, Bill (not Gates) says. The TV/computer/music center is not far away, I hear.

The net is a world wide market-place, so don't be too xenophobic (now that's a really big word, that I tried very hard to bring in). I think many Americans (and New Zealanders too) think that theirs is only country on earth in which to trade and is centre of world... and we're nearly falling off bottom near Antarctica!

However, we can all compete fairly ("fairly") against competition by transcending international boundaries on a "global level playing field" - whereby even "little guys" can take on big corporations around world (except for their massive marketing budgets, of course!) . It may mean adjusting your marketing efforts to take into account some cultural differences (like my rather 'weird' sense of humour, or different spelling - although it's same English language). Here in "Sleepy Hollow" (with one of highest unemployment rates in country) in little provincial New Zealand near bottom of world, we sell our various products around globe in response to customer needs.

3. Consolidate your business by focusing on what you do best. Don't try to be "all things" to your customer, nor try to offer too many products. Concentrate on perfecting and marketing your "best sellers" in your CORE business activities. That is area which produces most profitable results for your organization. (remember "80-20 rule" - 20% of your activities produces 80% of your results/profit and vice versa!). For us it's creative writing courses.

Now for one rather more philosophical...

4. Honour your parents, your teachers and your communities and especially your family. Family is most precious of all and strong and stable family units make for a strong and stable country. Parenting, I believe is most noble occupation of all - and parents want their children to be safe on line, so supervise them closely. Teach them responsibility in internet usage... so they don't push your telephone bill sky high (as my dear boys do - but then that's price of having and educating children - a tax on sex!). Teach your children well (as Crosby, Stills, Nash ... and Young used to sing so melodiously) and wisely. Let them learn that net is a great EDUCATION tool for present and future and they could be learning "practical skills on job" and preparing for a future technological career.

5. Do not send spam (sending masses of unsolicited e-mail) - under any circumstances. You are likely to be cut off by your server. I find it rather irritating receiving spam and simply delete all unsolicited e-mail selling products and services... and wouldn't you do likewise, because it just clutters up your mailbox?

6. Do not launch your product before market is ready for it. Test market first by doing a survey. Ask yourself: Is there a NEED for your particular product? In what way is it distinctive (and superior) to competition (world-wide, remember!)? Have all your systems in place to market it... then always remember, all products have a definite life cycle...and some are relatively short.

7. Take business of internet marketing seriously. The world online population is exploding daily and exponentially (big word, eh...but what does it mean?). I'm not sure how many people are online world-wide, but think it may be in order of 150-200 million at present and increasing daily. In addition, I "guess" there are a similar number of web sites (and many more pages) "up there in cyberspace". So competition is "pretty stiff"! As "cyber-revolution" gathers momentum, imagine if everyone is online one day? Impossible perhaps, but who knows! What will that do for your business and you? An unlimited target market for your PRODUCTS , if you are still going strong by then. VERY EXCITING!

8. Have an effective web presence. Your site should explain immediately what visitor will get for their time online. If it is not clear WHY they should stay, they'll leave before they try to find out. Therefore make your site as interesting and informative as you can. I've seen many sites, where I don't know webmaster's objective, their purpose. Are they purely for information, or trying to sell something? Make sure your site loads quickly, because people soon get tired of waiting in today's fast /instant (coffee) world.