Every Website owner would like to get more Search Engine traffic. But it's getting tougher and tougher to get a good listing these days. There are literally millions of other web pages that are vying for same top 20 search engine listing that you want.
Most of us don't have time or expertise to carefully edit and reedit keywords and meta tags for each engines specific criteria.
In past I had spent many hours tracking words and phrases that came up highest in search engines. I then valiantly attempted to work my site content, key words and meta tags to reflect these words. The results were mediocre at best. It seems that there were thousands and thousands of other webmasters with exactly same idea. It is extremely difficult to get a top 20 listing for a very popular search word.
Until recently I had pretty much given up on expecting traffic of any significance from Search Engines.
DISCLAIMER: I am not an expert on Search Engine rankings. The following information is strictly based on my own personal experiences and those of a few friends.
An Accidental Discovery
Quite by accident I stumbled upon a technique that brings in a LOT of Search Engine hits to my site.
I have created a small library of reports on Internet Marketing. The intention is to assist website owners with their marketing efforts. I wanted to provide a great source of relevant material that would bring them back again and again. Ezine publishers and other site owners were also encouraged to copy these articles and publish them.
This does work quite well on it's own, but I've been noticing that a lot of people are finding these reports from Search Engines. The hits are happening from obscure search terms that most other sites aren't using. There's little competition for them so my site gets a very nice ranking. Sometimes it's listed in number seven position, sometimes it's in seventeenth spot. It could even be a number three listing. In some cases I've even achieved a number one ranking in a few of major Search Engines.
Keep reading, we'll be going into specifics shortly. But before we go too much further, let me explain that this technique does not usually bring in thousands of hits. It can however bring in hundreds of extra hits that a site might normally not get.
What Web Searchers Really Want
When you go to a Search Engine, how many times are you looking specifically for something to buy or for an affiliate program to join? If you're like me that's not why you're at Search Engine. You're there to find information on topic of your interest - and it should be FREE!
Let's say that you want a Super recipe for Chicken Soup. Are you going to search for a cook book? Not likely. You want recipe not book. BUT, while you are reading recipe it is possible that you could be tempted to look at a cook book for sale - or a cooking pot, or a set of oven mitts, or ..... well you get idea.
Your local supermarket has been doing this for years. You go to buy a jug of milk and a loaf of bread and end up walking out with a couple of bags of extra stuff and $60 less in your wallet. They often price milk at cost or less to get you into store but they know that loss will be more than made up for with your impulse item purchases.