Secrets to Getting MORE Search Engine Hits & Top Search Engine Positioning

Written by Chris Small

Every Website owner would like to get more Search Engine traffic. But it's getting tougher and tougher to get a good listing these days. There are literally millions of other web pages that are vying forrepparttar same top 20 search engine listing that you want.

Most of us don't haverepparttar 128208 time or expertise to carefully edit and reeditrepparttar 128209 keywords and meta tags for each engines specific criteria.

Inrepparttar 128210 past I had spent many hours trackingrepparttar 128211 words and phrases that came up highest inrepparttar 128212 search engines. I then valiantly attempted to work my site content, key words and meta tags to reflect these words. The results were mediocre at best. It seems that there were thousands and thousands of other webmasters with exactlyrepparttar 128213 same idea. It is extremely difficult to get a top 20 listing for a very popular search word.

Until recently I had pretty much given up on expecting traffic of any significance fromrepparttar 128214 Search Engines.

DISCLAIMER: I am not an expert on Search Engine rankings. The following information is strictly based on my own personal experiences and those of a few friends.

An Accidental Discovery

Quite by accident I stumbled upon a technique that brings in a LOT of Search Engine hits to my site.

I have created a small library of reports on Internet Marketing. The intention is to assist website owners with their marketing efforts. I wanted to provide a great source of relevant material that would bring them back again and again. Ezine publishers and other site owners were also encouraged to copy these articles and publish them.

This does work quite well on it's own, but I've been noticing that a lot of people are finding these reports fromrepparttar 128215 Search Engines. The hits are happening from obscure search terms that most other sites aren't using. There's little competition for them so my site gets a very nice ranking. Sometimes it's listed inrepparttar 128216 number seven position, sometimes it's inrepparttar 128217 seventeenth spot. It could even be a number three listing. In some cases I've even achieved a number one ranking in a few ofrepparttar 128218 major Search Engines.

Keep reading, we'll be going intorepparttar 128219 specifics shortly. But before we go too much further, let me explain that this technique does not usually bring in thousands of hits. It can however bring in hundreds of extra hits that a site might normally not get.

What Web Searchers Really Want

When you go to a Search Engine, how many times are you looking specifically for something to buy or for an affiliate program to join? If you're like me that's not why you're atrepparttar 128220 Search Engine. You're there to find information onrepparttar 128221 topic of your interest - and it should be FREE!


Let's say that you want a Super recipe for Chicken Soup. Are you going to search for a cook book? Not likely. You wantrepparttar 128222 recipe notrepparttar 128223 book. BUT, while you are readingrepparttar 128224 recipe it is possible that you could be tempted to look at a cook book for sale - or a cooking pot, or a set of oven mitts, or ..... well you getrepparttar 128225 idea.

Your local supermarket has been doing this for years. You go to buy a jug of milk and a loaf of bread and end up walking out with a couple of bags of extra stuff and $60 less in your wallet. They often pricerepparttar 128226 milk at cost or less to get you intorepparttar 128227 store but they know thatrepparttar 128228 loss will be more than made up for with your impulse item purchases.

How to Get Great Search Engine Placement

Written by Dan Kramer

The primary key to getting fantastic search engine placement for your website is using a technique called “entrance pages”. Entrance pages have just one purpose: to rank highly on one search engine for one keyword phrase. Entrance pages aren’t pretty… what looks good to a search engine usually looks terrible to a human. Also, entrance pages must be specifically tuned to one phrase and one search engine.

Let’s examinerepparttar reasons for using entrance pages compared to just submitting your “home page” torepparttar 128207 search engines. An entrance page is optimized by various techniques to achieve a high ranking on a particular search engine. Your home page may not have been optimized at all… or it may be optimized to generally achieve a moderate ranking on all search engines. You see,repparttar 128208 techniques that achieve a high ranking on a search engine for a web page will kill your ranking on another search engine… so it’s practically impossible to achieve a high ranking on allrepparttar 128209 major search engines with only one page submitted (i.e. your home page).

That is why entrance pages are used. Using this technique, you can tune a web page to get a high ranking on one search engine for one keyword phrase. To achieve high rankings on allrepparttar 128210 major search engines for your keyword phrase, it is necessary to design multiple entrance pages. For example, if I want to rank highly underrepparttar 128211 keyword phrase “internet marketing” I will have to create separate pages for Alta Vista, HotBot, Lycos, Excite, InfoSeek, MSN, etc.

Entrance pages are not designed to look good. You don’t need a lot of graphics or glamour. What you do need are tags, <META> tags, <H1> headline tags, <IMG> tags, <FORM> tags, links, and body text sprinkled with your keyword phrase. Each search engine has a different ranking algorithm that determines your placement. Below, I’ll give some general pointers:<p>The most important tag in<IMG height=12 src="/the2.jpg" alt="repparttar 128212"> list above is<IMG height=12 src="/the2.jpg" alt="repparttar 128213"> title tag. The title tag sets<IMG height=12 src="/the2.jpg" alt="repparttar 128214"> text that appears in<IMG height=12 src="/the2.jpg" alt="repparttar 128215"> title bar of your browser. Most search engines use this text as one of<IMG height=12 src="/the2.jpg" alt="repparttar 128216"> major ranking factors when they spider your web page. You should definitely include your keyword phrase at<IMG height=12 src="/the2.jpg" alt="repparttar 128217"> beginning of your title tag. Be aware that listing your company name or welcoming people to your website should not be done in<IMG height=12 src="/the2.jpg" alt="repparttar 128218"> title tag. If you do that, you are wasting extremely valuable real estate on your website. A good idea is to put other relevant keywords after your primary keyword phrase. Some search engines look for synonyms on web pages, and if they are found, you are bound to rank higher.<p>Not all search engines recognize meta tags, but they definitely don’t hurt you, either. Many search engines use meta tags to allow webmasters to submit a description of their website that will be displayed with their link. They are also used in<IMG height=12 src="/the2.jpg" alt="repparttar 128219"> ranking algorithms. Meta tags should be placed in<IMG height=12 src="/the2.jpg" alt="repparttar 128220"> “head” of your web page, above<IMG height=12 src="/the2.jpg" alt="repparttar 128221"> body tag. There are really two types of meta tags to be concerned about here. They are your <META NAME=”DESCRIPTION” CONTENT=”keyword phrase here plus other related text”> tag and your <META NAME=”KEYWORDS” CONTENT=”keyword phrase here plus other related keywords here”>. One of<IMG height=12 src="/the2.jpg" alt="repparttar 128222"> important things to remember is not to repeat your keywords more than once or twice in your meta tags. <p>The next important tag is headline tags. Headline tags are used to make text appear large and bold. The syntax is <H1>keyword phrase here</H1>. Headline tags come in different flavors, <H1> being<IMG height=12 src="/the2.jpg" alt="repparttar 128223"> largest to <H5> being<IMG height=12 src="/the2.jpg" alt="repparttar 128224"> smallest. Search engines place importance on text contained in headline tags. The larger<IMG height=12 src="/the2.jpg" alt="repparttar 128225"> headline,<IMG height=12 src="/the2.jpg" alt="repparttar 128226"> more important<IMG height=12 src="/the2.jpg" alt="repparttar 128227"> text. It’s a good idea to have several headline tags on your page, but don’t repeat your keyword phrase too often. 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