Secrets of the most successful sites

Written by Alan Goodwin

What makes a site successful?

Discover how can you turn your website into a highly successful online business. There are millions of sites all trying to sell you something but statistics suggest that only 1% of websites are profitable. We have been looking at exactly what it is that makes a site successful - so that you can make sure you are one ofrepparttar top percent making huge profits.

Choosing what to sell… First you need to decide on a niche market. Research all your potential competition. Forget trying to compete withrepparttar 100998 likes of Amazon and CD sites. Try focusing on a niche market that you are familiar with.

Next you need to ensure thatrepparttar 100999 market exists for your chosen product. There are research tools that you can use to find this out. Have a look at and make use ofrepparttar 101000 overture search suggestion tool -

Building your site… Once you have built your site there are some important factors that you need to consider.

When a visitor finds your site, your page must load quickly - in less than 10 seconds. Cut down on flashy graphics to speed up your load time and make sure that all graphics are optimized.

As soon as your page has loaded you have about 6 seconds to convince your visitor to stay and look around.

Think about removing your logo. If you really want to use your logo, shrink it and put it to one side. More important than your logo is an opportunity to promote your site - highlightrepparttar 101001 benefits of your site, convince your visitor that it is worth their time to stay on your site and have a look around.

For example if you're selling magic tricks or party products, remove your logo and replace with powerful headlines, "Becomerepparttar 101002 Life and Soul of any party.."

That way your visitor knows exactly what you have to offer and you have given them a reason to stay on your site and motivated them to explore - already you are half way to a sale!

Using email addresses… As well as gaining sales, you also want to collect email addresses from your visitors. Encourage your visitors to sign up to a newsletter by offering them something in return -repparttar 101003 chance to win a gift voucher, discounts on future orders with you - use competitions, pop ups - anything you can.. Once you have an email address you can keep in touch with your visitor; use it as a promotional tool to advertise special offers and new products.

Be adventurous… Test and try absolutely everything. Be adventurous and try out new marketing strategies, look at your shipping costs, changerepparttar 101004 layout of your site…

Advertising in Ezines

Written by David Callan

Advertising in Ezines has to be one ofrepparttar best mediums for advertising your product, free ebook or website.

If you want to reach an audience which is highly targeted and cost effective then advertising in ezines isrepparttar 100997 way to go. You can never be accused of spamming as allrepparttar 100998 recipients have subscibed torepparttar 100999 ezine.

They are a great way of launching a product, say you have just written an ebook, that sells for $19.99, you can easily haverepparttar 101000 profits rolling within a 2 or 3 day period by purchasing an ad in a targetd Ezine with 100,000 subscribers. If your ad is any way good you could sell a couple of hundred+ ebooks, that's a great return for an ad that would cost about $250-$500, maybe less. Ezine ads come highly recommended by allrepparttar 101001 top gurus.

Amongrepparttar 101002 main advantages of advertising in Ezines are:

Highly targeted audience. There are so many Ezines out there covering so many different topics that it's easy to find HIGHLY TARGETED ones to advertise in. So if you've matchedrepparttar 101003 Ezine torepparttar 101004 product you're selling, you've reached your target audience to a tee. Not only can you reach your target audience, you reach them byrepparttar 101005 thousands. And you should know thatrepparttar 101006 more you targetrepparttar 101007 better response you get, that's why Ezine ads will nearly always bring good results. You could recieve tens and maybe hundreds of enquires about your product or service.

Free Exposure Almost all Ezines are archived, thousands of people read these archives, your ad will be seen by these people at no extra cost. Which can bring in exposure and extra sales on a long term basis.

Test you ad immediately Ezines allow you to test different ads almost immediately, if an ad works multiply that ad acrossrepparttar 101008 web for massive profit. With offline publications you usually have to wait 90 - 120 days before you can recieve any feed back on your ad.

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