"Secrets To Using Keywords!"

Written by A.T.Rendon

Once upon a time, not so many years ago, if you needed to find something all you had top do was to let your fingers dorepparttar walking for you. Andrepparttar 128362 Yellow Pages are still are great place to look for a specific type of business or service.

But that was then.

Now we haverepparttar 128363 Information Super Highway. Finding information, or anything else for that matter, is simply an act of entering inrepparttar 128364 correct keywords at your favorite search engine or directory.

Keywords arerepparttar 128365 21st century equivalent ofrepparttar 128366 Yellow Pages and they are necessary to find whatever it is that you seek online. But, not only do you find things with keywords, they are also what others will use to find you.

The keywords you use on your website will determine exactly how your website will perform in search engine and directory searches made by potential visitors.

This can have a huge positive or negative effect onrepparttar 128367 exposure your website receives fromrepparttar 128368 global audience ofrepparttar 128369 Internet.

Traffic is essential forrepparttar 128370 success of any website.

It does not matter whatrepparttar 128371 purpose ofrepparttar 128372 website might be. Without traffic, then you are creating a website that will never be seen by anyone other than yourself.

For those of us attempting to do business online, repparttar 128373 proper use of keywords can make or break you.

Here are a few important points to consider:

1. Choose Proper Keywords.

If you are selling fresh fruit online, it will not do you any good to use words that describe auto parts. The keywords you choose must be closely related to that subject or topic which will be found on your website.

2. Good Use of Keywords.

Not only must you chooserepparttar 128374 correct keywords to describe your website, but you must also make use of those keywords throughoutrepparttar 128375 actual body of repparttar 128376 text of your website.

3. Excellent Use of Keywords.

Many people go torepparttar 128377 trouble of researching keywords to make their web site as attractive to potential visitors doing searches but fail miserably atrepparttar 128378 most important element ofrepparttar 128379 entire process by namingrepparttar 128380 Title of their website Homepage.

Make use of your keywords in your website Title!

LookSmart Not Small Business Friendly

Written by Lee Traupel

There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two ofrepparttar oldest and most influential, I-Search and I-Advertising Digests. Most ofrepparttar 128361 critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"),repparttar 128362 difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness.

Many of us inrepparttar 128363 agency/marketing services world relied upon LookSmart's directory inrepparttar 128364 early days; especially as an offset to Yahoo's "my way orrepparttar 128365 highway" attitude when they becamerepparttar 128366 20 pound gorilla inrepparttar 128367 marketplace So, it's sad to say, but LookSmart appears to be morphing to just another portal with little marketing awareness of how to work effectively withrepparttar 128368 tens of millions of SMB companies that have rapidly embraced a web-centric business model. Their overall terms of services are geared for big companies and their SMB programs appear to be an afterthought at best! One ofrepparttar 128369 core issues that frustrates many small businesses isrepparttar 128370 difficulty in getting a listing that actually describes their company, products, and/or services accurately - to add insult to injury, you have to pay in some cases twice to have your listing upgraded. Apparently, LookSmart's editorial staff can't keep up withrepparttar 128371 demand, or is so pressured to maintain some internal quota their descriptions suffer accordingly.

LookSmart's new Small Business Listings program is simply not "small business friendly." It is a complex program with lots of important details buried in an FAQ and there are some "gotchas" inrepparttar 128372 small print - including being forced to wait up to 90 days forrepparttar 128373 return ofrepparttar 128374 upfront deposit of $150. and paying a setup fee for a listing; but having it deactivated when you exceedrepparttar 128375 dollar amount of your "monthly click limit." I can understand their droppingrepparttar 128376 listing once you exceed your budget, but it does not seem equitable to charge $49. to setuprepparttar 128377 listing inrepparttar 128378 first place - your in essence subsidizing LookSmart's cost of doing business.

We've found inconsistencies in LookSmart's stated Privacy program versus inbound e-mail traffic we've received from them overrepparttar 128379 past 3-6 months. We've unsubscribed 3-4 times and still keep getting self-promotional marketing materials which are not of any value, other than promoting LookSmart's business. They are clearly not adhering to their stated privacy policy and to compound matters, our complaints have not been addressed via their customer service department.

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