If you have been attempting to do business online then more than likely you have tried free ad sites, banner exchange programs or perhaps even spam.
Spam, of course, is a big no-no but all other forms of online advertising will bring various degrees of success.
However, very best form of online advertising is Ezine and Newsletter Advertising.
Because Ezines and Newsletters are read by people that have requested to receive those publications.
Those people read those ezines and newsletters because they are about a subject that is important to them.
A review of newsletter and ezine directories will yield a wealth of online publications that will cover just about every conceivable subject.
No matter what your product or service, you are bound to find an online publication that already has subscribers who will fit your niche or target audience.
Here are just a few of those directories that all together house several tens of thousands of online publications:
The Newsletter Access Searchable Directory Houses over 5000 Newsletters http://www.newsletteraccess.com/
Newsletter Directory Houses almost 2000 newsletters http://www.newsletter-directory.com/
Ezine-Directory - Email Newsletter Directory Houses approximately 8000 publications http://ezine-universe.com/
EzinesPlus - Ezine and Newsletter Directory Has over 500 publications listed http://ezinesplus.com/links/
EzineHub - The Newsletter Directory & Search Engine Houses approximately 2000 publications http://www.ezinehub.com/
John Labovitz's Ezine List No longer maintained but still houses over 4000 publications http://www.meer.net/~johnl/e-zine-list/
List Tool Has about 1000 publications listed http://listtool.com/
You can find even more by doing a keyword search at your favorite Search Engine or Directory.
When you get ready to run your ad in any online publication, you can significantly improve your rate of return if you incorporate some of following principles in your ad copy:
1. Target Your Audience.
You will not have much success selling air conditioners to Eskimos. Find Ezines and Newsletters that are read by people who would be most interested in your product or services. Those publications have your niche or target audience.