The very best form of online advertising is Ezine and Newsletter Advertising.
And best type of ad to place is a Solo Ad.
First, because Ezines and Newsletters are read by people who have requested to receive those publications.
People that read those ezines and newsletters do so because they are about a subject that is important to them.
That creates a niche or target audience for delivery of whatever RELATED message you wish to convey.
A review of newsletter and ezine directories will yield a wealth of online publications that will cover just about every conceivable subject that exists.
For a FREE List of Directories that contain 10's of 1000's: mailto:firstname.lastname@example.org
No matter what your product or service, you are bound to find an online publication that already has subscribers who will fit your niche or target audience.
That makes online publications one of best - if not very best - places to start your online advertising campaigns.
You can find even more publications by doing a keyword search at your favorite Search Engine or Directory of Newsletters and also for Ezines.
Second, when you get ready to run your ad in any online publication, then you must decide on whether you want to place a Classified Ad, a Top Sponsor Ad or a Solo Ad.
I have been doing business online for over 8 years and I have learned from trial and error that a Solo Ad will pull at least 10 times more response than a Top Sponsor Ad and about 20 times more than a Classified Ad.
Because your Solo Ad does NOT compete with any other ads.
A Solo Ad is a HIGH-IMPACT message that can easily be read and will easily be acted upon.
It is well worth added expense over other types of ads.
And, you can significantly improve your rate of return if you incorporate some of following principles in your Solo Ad copy: