by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword
From early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced engines have gotten over years, more complex and sophisticated many writers have gotten with their search engine copywriting.
Supposed formulas, saturation levels, and other mysterious concoctions have been developed to help us outsmart engines. However, what we should have been doing all along was writing for visitor first and engines second. Why? Because creating a site that's loved by visitors is a prime factor in linking, ranking, and marketing as a whole. As engines make great strides with more personalized and efficient searches (such as semantic search) natural search engine optimization writing is even more important.
Rather than just indexing copy on your site, engines are learning to "understand" what a page is about. The ironic thing is, as search engines get more complex "formula" for SEO copywriting is actually getting more simple.
In future, search engines will be looking for Web pages that reflect a natural tone with copy. Is it obvious that keyphrases are being shoved in wherever possible? Does every headline/sub-head, image tag, and comment tag have a keyphrase included? Does copy sound fake, unnatural, and stiff? If so, then spiders and bots will recognize it and possibly flag it as something to be wary of.
Take a look at this lovely piece of copy I found while surfing just other day. (I've replaced keyphrases used in original copy with word "wherever" so as not to embarrass site owner.)
Wherever Holiday Rentals
Holiday rentals in Wherever for holidays in Wherever
Wherever holiday rentals directly from owners. Rent a holiday villa in Wherever or perhaps a 2-6 bedroom apartment in Wherever. Wherever vacation rentals for holidays in Wherever are easily located by searching Wherever Holiday website. Wherever Holiday Rentals offer holiday apartments in Wherever and holiday villas.