How many times have you sat and dreamed about changing your life ?

What would it mean to you to be your own boss, answering to no one but yourself ?

How would you like to earn enough money, when you wanted to in order to live kind of lifestyle you want ?

There are many people out there who live their dreams. They work for themselves, making money and enjoying good life.

What would it mean to you if you could join that happy band of people ?

Wealthy people have known certain "wealth creating secrets" for generations. "Secrets" that have opened up huge riches. These "secrets" are based on everlasting principles, which endure from age to age. The detail may vary but principles are eternal.

Those born into wealth, grow up and are tutored in an environment which consolidates these principles. However, for rest of us we either have to find a rich benefactor to teach us principles.

Alternatively we might win our riches on one of life's lotteries.

Until now that is ! For in a series of articles I will show you exactly what those principles are. You will also learn exactly how to apply them to your own situation, whatever that situation is. Learn these principles and you will open up a worls you currently only dream of.

Living life of your dreams is about to become reality.

The principles are presented as a set of strategies. Clearly, everyone will use not all strategies. However, more of these strategies you can bring into your life, more successful you will be in achieving your goals.

================================================= Strategy - 1 Choose The Right Business

Choosing right business to be in is single most important wealth creating decision you are ever going to make.

Burn this simple statement into your brain and from now on let it be guiding principle whenever you are faced with evaluating a new "business opportunity."

Your business choice has to match your skill set, it has to fall within limits of your capital resources and it must above all else compliment your character and personality.

When you have this optimum set of circumstances then your business will be a pleasure and not toil. This is a clear recipe for enjoyment and success.

Characteristics Of "The Right Business"

==> The business must service a large market - Niche markets can also be very profitable but require specialist products and customer service. Unless you have access to such specialist products and can deliver specialist customer care it is best to steer clear of highly targeted markets until you are more confident in your business abilities.

==> The business must adapt and change with market. However, beware faddish businesses can be very difficult to operate because of rapid rate at which market perceptions change. Nevertheless "The Right Business" must be able to predict, lead and dance to market tune.

==> Capital outlay must be minimal in order to maximise margins, cash flow and profits.

What Business Fits These Characteristics ?

A home based, direct response marketing business, dealing in Information has all these characteristics and offers unparalleled flexibility for serious Wealth Creator.

If you take this a stage further and link this business to a presence on Internet then opportunities to make serious money increase almost exponentially.

What is Direct Response Marketing ?

Direct response marketing entails targeting of a specific market by use of direct mail shots.

These can be sent in paper copy by snail mail as in offline world of marketing lists or by e-mail as happens in online Internet world.

In meantime before I show you how this business opportunity can make your fortune, here are some little known facts about direct mail.

These figures are relevant to US, but same general Principles apply for most other Western, capitalist countries including UK.

=>Direct Mail is 3rd-highest allocation in media budgets after magazines and newspapers.

=>Studies show that, on average, every dollar spent on Direct Mail advertising brings in $10 in sales - a return of more than twice that generated by a direct television ad.

=>Amount of money donated to non-profits in response to bulk mailings $50 billion.

=>By using Direct Mail to reach out to consumers, businesses can expect sales to increase more than 7%.

=>Direct Mail accounts for about 50% of all pieces of mail handled by U.S. Postal Service. =>Adding a promotional product to a mail promotion increases response rate by 50%.

=>The use of promotional products as an incentive to respond generates 4 times as many responses as a sales letter alone.

=>The use of a promotional product as an incentive to respond reduces cost per response by two thirds.

=>A print advertisement with a bind-in Direct Mail reply card will outpull same ad without a bind-in by up to 600%.

=>Over 50% of recipients of Direct Mail read it immediately and of those, over 40% found information they received useful.

=>Percentage of bulk mail that is thrown away unopened: 44%

=>Those who receive a promotional product in a dimensional package respond at a rate 57% higher than those who receive same item in an envelope. Response rate for dimensional package is 75% higher than those who receive only a sales letter. =>Benjamin Franklin, first postmaster of United States, was also one of early practitioners of Direct Mail. He offered replacement parts and accessories for his famous Franklin stoves with Direct Mail. He also used Direct Mail to raise funds for Pennsylvania Hospital.

=> Direct mail success is based on following: 40% of your success=The Mailing List 40% of your success=The Product or Service Offer 20% of your success=Copy

=>Top 10 Uses For Direct Mail:

I found myself returning to office at 9:50 p.m. I walked to my office door. I placed key in keyhole. It would not turn. After several tries, I peeked through blinds.

Everything was gone! My furniture. My computer. My files. Even my family photos.

I called my landlord. "Hold line a moment," he said. "Aha, here's problem. We are just moving your office to a new floor. It should be another hour."

"What?!" I cried. "You're moving me without even letting me know? What about my business? I automatically process orders from around world 24 hours a day."

I felt sick. I went home to get some sleep.

I was up at 5:30 a.m. After taming growling beasts in my stomach, I rushed to work.

No office. I checked every floor. It was still missing in action. By 10:00 a.m., I was able to reach my landlord.

"Yes, we've moved it to another floor. It usually takes a day to get everything set up. It should be ready for you sometime later today."

"But it's MY business," I protested.

"Check back later."

When I got home, a message from my landlord was waiting for me: "The agent you spoke with was not aware that your office has been sanctioned for junk mail abuse. Please email our abuse department for further details."

I dialed immediately.

"Hello, billing department."

"Is this abuse department?" I asked.

"Let me check your file." After a few minutes, Billing Lady returned. "It seems our courier provider told us to shut you down for sending junk mail."

"But I don't send junk mail," I protested.