Banner exchanges allow you - as a website owner - to exchange traffic with other website owners. There are many banner exchange networks that provide a free banner exchange program. The process to participate in one of this programs is like this: sign up, upload your banner, add HTML code on your website (on as many pages as you want), start receiving free traffic. So prerequisites are: your own website (because you need to be able to edit your pages), and a banner (.gif or .jpg file). There is plenty of help online for creating an attractive banner, try using a free web-based banner creation tool.

Most banner exchanges offer a 2:1 ratio, which means that for each two banners you show on your website (two impressions) your banner is displayed once on another website.

Usually banner exchanges don't provide a great click-thru rate. Even if you produce an awesome banner for every 1000 banner impressions only one to ten will generate a click. So traditional use of banner exchanges is not a great deal.

Strategy

Here is secret you should know: Join banner exchanges which give you credit for other people who sign up in that exchange through your site. I personally am a member of 2 banner exchanges. They give me credit when someone signs up for their free service through my site. They are giving me credit for hits equal to 10% or even 20% of whoever's site I referred to them. In other words, when someone who gets 1,000 hits a day on their website joins through my banner on my webpage I will receive up to 100 impressions a day (considering 20% from referrals and 2:1 ratio)... That is extra banners that will shown for me automatically every day from now!

Lets face it to make money on net you need a Downline, but you need a upline to help you. Both downlines and uplines are important and you need both to be a success in making money. I will try to explain a little about both and let you decide for your self which is better to have. You may find like I have that all you need is a Downline.

An upline is a person or a few people under you. That person should be there for you all time. Uplines are there to help you make money. Most of time it is hard to find a upline to help you and be there when you need them. Uplines are so easy to get. You can find them all over place. To see how good a upline is you should be able to email anyone in their Downline and ask questions. If a potential upline will not give you any information you should move on to someone else. You also need to beware of an upline who keeps all money. For mlm an upline needs to be following,

1.Needs to be a pro a mlm, 2.Must be knowledgeable about product, 3.Must have a system that you can duplicate and has been tested and proven, 4.Must have a system for every type of distributor you recruit, 5.Need to be able to help downlines close prospects, 6.Needs to be with no more than 2 companies,so their time is not pulled in several directions, 7.Needs to have a quick start training manual to get you started fast, 8.Need to have regular contact with members and be motivated, 9.Needs to have a training call at least once a week and needs to be able to answer any questions you may have, 10.Needs to be proactive and lead be example.