Secret of Success is Sales . . . Yeeuck!

Written by Mike Banks Valentine


The great promise ofrepparttar web was that vast worldwide market where you could reach millions without doing traditional sales. Put up a killer web site and reel inrepparttar 122577 big fish! Or simply scoop up millions of tiny fish in that big "net". Voila! No sales necessary! Now it's only spammers that fall for that asrepparttar 122578 rest of us realize we must sell to succeed.

How many ideas have succeeded on their own merits - without promotion, marketing and sales? What products have takenrepparttar 122579 world by storm when no one knew about them? Why do authors go on book-signing tours, actors makerepparttar 122580 rounds ofrepparttar 122581 talk show circuit, and major companies spend millions on trade shows? They launch monstrous public relations campaigns and give away tchotchke's with their logo emblazoned on them.

Public awareness does not come cheap or easy. The sales process is a necessary evil that many small business people abhor (and then they die) or embrace (and then they prosper.) Innovators and inventors must seek venture capital and sell their concept to investors. Why do we recoil fromrepparttar 122582 sales process ifrepparttar 122583 task falls to us as independent business owners? We look to gurus of marketing, P.R. and promotion to rescue us from this task and throw money at advertising to avoid doing sales ourselves.

Riches are reaped from multi-level marketers recruiting vast hoards of amateur sales people through pep-rally conventions offering "residual sales" without further effort by building a "downline", another name for sales staff. Then you can ease off, live onrepparttar 122584 sales efforts of hundreds of new "recruits". The product is secondary andrepparttar 122585 business opportunity is key to building that sales staff, so you can reachrepparttar 122586 top ofrepparttar 122587 pyramid and sip tropical drinks onrepparttar 122588 beach while "they" sell.

Have You Got The Energy For MLM?

Written by Martin Avis


If you have a dream of running your own business you have almost certainly thought about network marketing or MLM.

MLM companies that are well run offer a ready-made, repeatable business plan that, when followed correctly, can generate substantial incomes.

These same plans can also lead to dissillusion and dissapointment. How come? Surely if it works for one, it should work for everyone.

The truth is that no matter how goodrepparttar parent company, how ethically they run their business or how generous their remuneration plan, MLM'ers are still human beings. And human beings are just about as variable as you can get.

For some, network marketing isrepparttar 122576 answer to a prayer. These people will excel. They will earn large commissions and regular bonuses.

For others it will never be 'that simple.'

Just as some folk love mustard and others love ketchup, so it is with MLM. Some folk will just never get it.

At various points in our lives, my wife and I have jumped into MLM to 'help payrepparttar 122577 bills'.

Let me tell you, for us,repparttar 122578 effort always far outweighedrepparttar 122579 reward.

Sure, I personally know of several people who are genuinely making seriously big money. One couple made a 150,000 bonus check a couple of years ago. Nice bonus!

So, MLM isn't necessarilyrepparttar 122580 ogre that it is sometimes made out to be. Getrepparttar 122581 right company, with a good reward scheme and a great product that people want to buy - and keep buying - and you potentially have a winner.

But ... MLM isn't a magic wand.

The people who do make good money would probably make great money at anything they did. They work allrepparttar 122582 hours that God sends (and more).

They also have a very specific blend of personality traits that frankly, most of us don't match: they combine super sales abilities, with immense patience and teaching skills, AND they have boundless energy.

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