Secret To Increase Traffic From Banner ExchangesWritten by Ronald Vyhmeister
Banner exchanges allow you - as a website owner - to exchange traffic with other website owners. There are many banner exchange networks that provide a free banner exchange program. The process to participate in one of this programs is like this: sign up, upload your banner, add HTML code on your website (on as many pages as you want), start receiving free traffic. So prerequisites are: your own website (because you need to be able to edit your pages), and a banner (.gif or .jpg file). There is plenty of help online for creating an attractive banner, try using a free web-based banner creation tool.
Most banner exchanges offer a 2:1 ratio, which means that for each two banners you show on your website (two impressions) your banner is displayed once on another website.
Usually banner exchanges don't provide a great click-thru rate. Even if you produce an awesome banner for every 1000 banner impressions only one to ten will generate a click. So traditional use of banner exchanges is not a great deal.
Here is secret you should know: Join banner exchanges which give you credit for other people who sign up in that exchange through your site. I personally am a member of 2 banner exchanges. They give me credit when someone signs up for their free service through my site. They are giving me credit for hits equal to 10% or even 20% of whoever's site I referred to them. In other words, when someone who gets 1,000 hits a day on their website joins through my banner on my webpage I will receive up to 100 impressions a day (considering 20% from referrals and 2:1 ratio)... That is extra banners that will shown for me automatically every day from now!
Website Promotion – Submit Articles, but Spread them AroundWritten by Charles Essmeier
Writing articles on topics that are relevant to your Website’s topic and submitting them to free content sites is a great way to effectively promote your Website at little or no cost. There are many Websites that want topical content, and they frequently obtain this content from “free content” publishers. Those sites are always looking for articles and they’ll accept articles from most anyone. They offer no compensation other than a link back to your Website. This, as many writers have discovered, is a powerful incentive. Thousands of people have written and submitted articles to “free content” sites in order to promote their own Website, and it’s probably most cost-effective tool for Website promotion. But there are hundreds of “free content” sites on Web. Should you submit your articles to one site only, or should you submit to many different sites? I would appear that submitting articles to as many sites as possible is best way to promote your site.
In six or seven weeks that I have been writing articles, I have been submitting them to multiple “free content” sites. I don’t just submit to any site; I have some criteria. The site must have a form that allows me to “fill in blanks” to submit my article. I’m way too busy to deal with sites that require e-mail submissions or require me to join a Yahoo! Group. I also avoid sites that will not provide a live, clickable link back to my Website or sites that cover only topics that aren’t relevant to topics of my Websites. Based on those criteria, I have a “core” group of eighteen sites to which I submit my articles. I have an additional group of seventeen sites I use for articles I write that are related to Website promotion, such as this one. Anytime I write an article, it is submitted to up to thirty-five different sites for publication. From there, each article could end up being published on thousands of different sites.