Secret Money Making Strategy - Learn How to Write Powerful Advertising Copy

Written by Michael J. McGroarty

As simple as this sounds, 99% of allrepparttar business owners inrepparttar 101139 country just plain don't know how to design and write good advertisements. And that includes most ofrepparttar 101140 biggest companies in business. If you have any intentions of operating a business of any kind, learning how to write advertising copy isrepparttar 101141 most important thing you must do. It quite literally will make or break your business. It isrepparttar 101142 difference between just barely hanging on, and profiting wildly. I don't how to tell you how important this really is. Looking back over everything that I have learned about making money, without a doubt,repparttar 101143 one thing that has brought merepparttar 101144 greatest amount of success, is knowing how to write powerful advertising copy. It really is, by far,repparttar 101145 greatest money making skill I possess. I will gladly teach you what I know about writing advertising copy. We'll get to that a little later in this manual. For instance, just recently I ran a small advertisement in our local newspaper. It's not a big paper, only about 60,000 readers. The ad was 2 columns by 3" inches. At $38.25 per column inchrepparttar 101146 ad cost me $229.50 to run it just one time. It brought in over $4,000.00. That's 17 times cost! I challenge you to clip any ad out of your local paper, contactrepparttar 101147 merchant that ranrepparttar 101148 ad, ask him or her how much it cost to runrepparttar 101149 ad, and then ask them if it brought in 17 times that amount. If you can find a merchant that reports their ad is pulling at even 5 times cost I'd love to seerepparttar 101150 ad, becauserepparttar 101151 truth is most advertisers are happy if their ad breaks even. They figure that as long as they recover what they invest in runningrepparttar 101152 ad,repparttar 101153 exposure they get makes it worth while.

Why you should never pay "rate-card"

Written by Neil Moran

Off line advertising is a great way to get an extra traffic boost, but it can be very expensive if you haven't done it before....

There is a 'fixed', published rate for advertising in newspapers and magazines. This is calledrepparttar "rate-card" price. The 'rate-card' is a newspapers or magazines published "priced list" of space inrepparttar 101138 publication concerned.

Doesrepparttar 101139 "rate-card" price reflectrepparttar 101140 average price you could expect to pay inrepparttar 101141 publication concerned? NO! It representsrepparttar 101142 absolute highest, top dollar rate you could ever be insane enough to contemplate paying!! The "rate card" price for say, Daily Mirror would berepparttar 101143 5000 price. The"rate card is a kind of wish list fromrepparttar 101144 newspapers. This isrepparttar 101145 price they would like to get for all of their adverts.

This is what they considerrepparttar 101146 space to be "really" worth. In practice, they hardly EVER get "rate card" for an advert, and most ofrepparttar 101147 time they get half of one-third of rate card prices.

However, if you are naive little bunny, and you telephone any national newspaper classified department and say to them; "Hey, look, I'm a rank amateur in this business, I was wondering if you could see your way clear to telling me how much my half-page advert would cost to insert in your excellent publication."

They will reply......

"Why certainly sir, our rate card for that advert is....let me see now....ah yes, 5000."

And you hop away thinking:- "Cripes! That's a bit steep. But ifrepparttar 101148 competition is paying that rate , then they must be really pulling inrepparttar 101149 orders". So you stump up your five grand, and send your advert intorepparttar 101150 paper. The conversation onrepparttar 101151 classified desk goes something like this:-

Sue: "Here , John, you'll never guess what! You know that ACME publishing company I quoted five grand last week?"

John: "Yeah?"

Sue: "They've only gone and sent me a cheque and their advert!"

John: "What!!! You're pulling my plonker!"

Sue: (Laughing). No. Straight up. Look, here'srepparttar 101152 cheque."

John: "Bank it, quick!"

Etc., Etc. You sit back and wait expectantly. The advert appears. The phones start ringing,repparttar 101153 first day's post arrives. The results look unpromising, but you reassure yourself that people need a bit of time to respond, andrepparttar 101154 post is a bit slow etc. Next day you get about one third ofrepparttar 101155 post you expected. You put this down to a hold-up atrepparttar 101156 sorting office. Next day you get about one tenth ofrepparttar 101157 post you expected. andrepparttar 101158 following day you get about three letters! You start to become alarmed. Ten days later, you know you've blown about three grand. You hastily examine your advert. What's wrong with it? You look atrepparttar 101159 competition. Hmm, they're offering a thirty day money-back guarantee and you're only offering fourteen. Damn! That must be it.

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