Secret Formulas for Writing Headlines That Sell

Written by Shelley Lowery

We all knowrepparttar importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.

An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

Before writing your headline, you must first learn a little bit aboutrepparttar 124336 basic human motivators. According to psychologist Abraham Maslow, human behavior is always repparttar 124337 result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs."

He believes that until a less important need is met there won't be any desire to pursue a more important need. Below arerepparttar 124338 five human motivators, beginning withrepparttar 124339 basic needs and continuing torepparttar 124340 most important needs.

Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex. Safety (Security) - Human need for physical, emotional and financial security. Social (Affiliation) - Human need for love, affection, companionship and acceptance. Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect. Self-actualization - Human need to reach their full potential.

When you are aware ofrepparttar 124341 basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines.

How to

"How to Increase Your Sales Up to 500% by Using This One Simple Strategy"

Headlines beginning with 'how to' are very successful, asrepparttar 124342 Internet is all about information. Internet users have a strong desire to learn. A headline beginning with 'how to' immediately grabs your potential customers' attention and forces them to read on.

5 Steps to Creating an 'Anticipated' Ezine

Written by Gail Hornback

Everyone and their brother seem to be getting intorepparttar ezine (Electronic Magazine, or newsletter) business. Competition for subscribers is getting fierce. Getting subscribers is not too hard. But KEEPING them is a challenge!

Here are five important steps to making your ezine subscribers anticipate, open, and read it every time, rather than looking forrepparttar 124335 delete button orrepparttar 124336 unsubscribe instructions.

1. Spell it out. Let your readers know exactly what they are going to find in each issue right up front. Include an easy to scan Table of Contents as nearrepparttar 124337 top ofrepparttar 124338 issue as possible. Try to limit any ads or information that precede your ezine Title and table of Contents to one (or less! LOL)

It's no secret that folks are busy. You MUST inform them of what is included in your issue, in a manner that is easy to scan. Of course, this makesrepparttar 124339 wording of your titles extremely important, if you're going to catch their attention and convince them to scroll down and read what you've spelled out for them.

2. Be consistent. Set a format, and stick to it for every issue. Decide on some basic categories for content, and don't make changes very often. Your subscribers will know what to expect in each issue, and be able to findrepparttar 124340 information they have been anticipating.

2. Keep it short. Don't overload each issue. Two or three segments per issue. (as above, repeatingrepparttar 124341 same segments in each issue) Don't overwhelm your subscribers with more than they are able to digest, or browse through.

Consider offering one feature article, and one or two other segments, which will all depend onrepparttar 124342 theme of your ezine. You only have their attention for about 5 - 10 seconds after they open your email. You MUST catch their attention in that time, or they'll be gone. And you'll only get a couple of chances. Sometimes, even less. One or two issues of not catching their attention, and they're looking forrepparttar 124343 unsubscription instructions.

3. Pack it full. Just because you offer a short, quick, simple to read ezine, doesn't mean you can't fill it full of great information. There is your challenge! Andrepparttar 124344 bottom line to establishing your publication asrepparttar 124345 one that's read and anticipated. What you choose to include inrepparttar 124346 short time that you have their attention, MUST be informational, useful, fresh, inspiring, and entertaining. Write your own articles, if at all possible. If you are not ready for that yet, work at finding content that is full of meat - content that givesrepparttar 124347 reader something to take with him, something you know he can use. There are a lot of article writers out there. Pick and choose carefully - insist onrepparttar 124348 best!

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