An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

Before writing your headline, you must first learn a little bit about basic human motivators. According to psychologist Abraham Maslow, human behavior is always result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs."

He believes that until a less important need is met there won't be any desire to pursue a more important need. Below are five human motivators, beginning with basic needs and continuing to most important needs.

Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex. Safety (Security) - Human need for physical, emotional and financial security. Social (Affiliation) - Human need for love, affection, companionship and acceptance. Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect. Self-actualization - Human need to reach their full potential.

When you are aware of basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines.

How to

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Here are five important steps to making your ezine subscribers anticipate, open, and read it every time, rather than looking for delete button or unsubscribe instructions.

1. Spell it out. Let your readers know exactly what they are going to find in each issue right up front. Include an easy to scan Table of Contents as near top of issue as possible. Try to limit any ads or information that precede your ezine Title and table of Contents to one (or less! LOL)

It's no secret that folks are busy. You MUST inform them of what is included in your issue, in a manner that is easy to scan. Of course, this makes wording of your titles extremely important, if you're going to catch their attention and convince them to scroll down and read what you've spelled out for them.

2. Be consistent. Set a format, and stick to it for every issue. Decide on some basic categories for content, and don't make changes very often. Your subscribers will know what to expect in each issue, and be able to find information they have been anticipating.

2. Keep it short. Don't overload each issue. Two or three segments per issue. (as above, repeating same segments in each issue) Don't overwhelm your subscribers with more than they are able to digest, or browse through.

Consider offering one feature article, and one or two other segments, which will all depend on theme of your ezine. You only have their attention for about 5 - 10 seconds after they open your email. You MUST catch their attention in that time, or they'll be gone. And you'll only get a couple of chances. Sometimes, even less. One or two issues of not catching their attention, and they're looking for unsubscription instructions.