Straight Talk On – Searching
Internet
Ah,
wonderful Internet! What a glorious experience – surfing
waves of information and entertainment.No, you say? Not so glorious? Well then,let’s get back to reality and have a straight talk on searching
Internet.
The purpose of
Internet
The original purpose of
Internet was to offer research information for professionals around
world. Now it’s taken such a commercial turn that only 6% of Internet traffic is research-related. The result of this for
average person is that it’s so hard to find what they’re looking for. A simple search can turn into a complicated clicking catastrophe. We’ve all been there, haven’t we?
And that brings us to
purpose of this article. We want to help.We want to make your searches easier. We want you to be able to type in
right words that’ll get you
right results. After all,
purpose of any search, of any kind, is to get results, right? So here’s some straight talk on exactly how to get those results.
Specific keywords are
key
There are many search engines out there. You can use MSN, Yahoo, Alta Vista, Lycos, or a number of others.But probably
most popular search engine is Google. The reason why Google is so popular is it’s very comprehensive.It’s easy to follow and offers you many options to customize your search.
No matter which search engine you use,
principles are all
same – use specific keywords in your search and you’ll cut down on
pages of sites you have to wade through to find what you want. What we would define as keywords are: very descriptive and relevant words.It’s as simple as that. The more specific you are in your description of what you’re trying to find,
more you’ll narrow down
results.
Let’s look at doing a search on Google. It’s important to note that Google searches for all
words you type in your search.The more words you enter,
fewer pages you’ll get in your results and
sooner you’ll find what you’re looking for.
Let’s take an example.Say you’re looking for a new set of golf clubs.If you enter “golf” in your search, you’ll get about 59,600,000 web pages with
word “golf” in them. Yes, that’s 59 million!Do you think it might take you a little while to find exactly what you’re looking for?
Narrow your search for better results
Now, let’s narrow down your search to “golf clubs”. Now you’re down to 4,690,000 sites – that’s quite an improvement. It’s important to know that Google ranks each site by how relevant they are to your search.The most relevant sites –
ones with what you’re looking for – are listed first in your results.So back to your search for that new set of clubs. Perhaps you have a favorite brand of golf clubs, like Callaway, for example.So now your search will be for “callaway golf clubs”. (Remember, your search is not case sensitive, so don’t worry about capitalizing
brand names.) Now you get 356,000 pages in your results.