An alternative route to SEO Holy Grail.
A Google search for phrase “Property in Cyprus” at this time yields 2,000,000 hits. A few months ago, it was 1,600,000. Thus, we deduce (unsurprisingly) property in Cyprus is currently booming, as is demand for property websites. As a webmaster working in Cyprus – this makes me happy.
Clients who commission websites do so in order to be found, with increasingly elusive “No 1 on Google” as their Holy Grail. So how do we go about making them happy too?
A Little Background.
Google are responsible for about 40% of searches conducted on line and so are good to have on board with any web-based project. They offer pay per click (sponsored) results and free (organic) results. Without analyzing way in which Google operates – as far as we can know – and relative merits of organic verses sponsored results, suffice it for now to say that Google is highly volatile in terms of what sites rank highest in their index regardless of how much you may pay.
Some argue that search engine mega-giant is as reliable as English weather and as fickle as a leaf in wind but this is obviously anecdotal rather than evidence based.
Exaggeration aside, point at issue here is that we cannot control performance of Google and thus how can we risk our business by depending on it?
So how do we get client number 200,000,001 found despite odds?
I would argue that searches fall into three categories.
1. The “pure search” This is when individual searcher types keywords or phrases into search engine of their choice or into a range of utilities that search a number of engines at same time. This will return varying numbers of results of which research suggests searcher will read first page or two.
2. The “partial search” The searcher types in something he remembers from your site or publicity material. It is not necessarily a full web address but it is something intended to stick in memory of anyone who hears it. A memorable URL for example is a big plus here. Example – my on-line name is “Englesos”, which means “Englishman” in Greek. This makes my local clients laugh…and they remember it. A Google search for “Englesos” always returns me in first one or two places. Obviously, this means that searcher has to have heard of me at least in order to perform such a search but if I back up my on-line presence with traditional advertising, this is not so hard a goal to achieve. My website is englesos.net and my e-mail firstname.lastname@example.org. Someone else beat me to dot.com but rest assured I am working on it.