Searching, Sort of Searching and Finding.

Written by Englesos on the Web

An alternative route torepparttar SEO Holy Grail.

A Google search forrepparttar 146179 phrase “Property in Cyprus” at this time yields 2,000,000 hits. A few months ago, it was 1,600,000. Thus, we deduce (unsurprisingly) property in Cyprus is currently booming, as isrepparttar 146180 demand for property websites. As a webmaster working in Cyprus – this makes me happy.

Clients who commission websites do so in order to be found, withrepparttar 146181 increasingly elusive “No 1 on Google” as their Holy Grail. So how do we go about making them happy too?

A Little Background.

Google are responsible for about 40% of searches conducted on line and so are good to have on board with any web-based project. They offer pay per click (sponsored) results and free (organic) results. Without analyzingrepparttar 146182 way in which Google operates – as far as we can know – andrepparttar 146183 relative merits of organic verses sponsored results, suffice it for now to say that Google is highly volatile in terms of what sites rank highest in their index regardless of how much you may pay.

Some argue thatrepparttar 146184 search engine mega-giant is as reliable asrepparttar 146185 English weather and as fickle as a leaf inrepparttar 146186 wind but this is obviously anecdotal rather than evidence based.

Exaggeration aside,repparttar 146187 point at issue here is that we cannot controlrepparttar 146188 performance of Google and thus how can we risk our business by depending on it?

Available Options

So how do we get client number 200,000,001 found despiterepparttar 146189 odds?

I would argue that searches fall into three categories.

1. The “pure search” This is whenrepparttar 146190 individual searcher types keywords or phrases intorepparttar 146191 search engine of their choice or into a range of utilities that search a number of engines atrepparttar 146192 same time. This will return varying numbers of results of which research suggestsrepparttar 146193 searcher will readrepparttar 146194 first page or two.

2. The “partial search” The searcher types in something he remembers from your site or publicity material. It is not necessarily a full web address but it is something intended to stick inrepparttar 146195 memory of anyone who hears it. A memorable URL for example is a big plus here. Example – my on-line name is “Englesos”, which means “Englishman” in Greek. This makes my local clients laugh…and they remember it. A Google search for “Englesos” always returns me inrepparttar 146196 first one or two places. Obviously, this means thatrepparttar 146197 searcher has to have heard of me at least in order to perform such a search but if I back up my on-line presence with traditional advertising, this is not so hard a goal to achieve. My website is and my e-mail Someone else beat me to but rest assured I am working on it.

Where'd he go? I was talking to him

Written by Englesos on the Web

Many websites giverepparttar clearest message to people who view them – andrepparttar 146178 message is “this site is not for you”.

Sherlock Holmes once told Watson thatrepparttar 146179 problem with circumstantial evidence was that it could point uncompromisingly in one direction, but when you shifted your viewpoint slightly it pointed equally uncompromisingly in another.

Website design appears to share this shifting of purpose in many cases, asrepparttar 146180 well-intentioned webmaster is pointing industriously in one direction but Joe Public is equally driven for seemingly mysterious purposes to look in quite another.

To me,repparttar 146181 key to site design is always to look atrepparttar 146182 goal ofrepparttar 146183 site –repparttar 146184 actual goal - and then your steps towards realizing that goal inrepparttar 146185 eyes of your target audience, bringingrepparttar 146186 client’s needs and Joe Public’s together to be answered in a single product.

Byrepparttar 146187 actual goal I meanrepparttar 146188 response your client specifically requires fromrepparttar 146189 site - and this needs more thought than many people imagine.

For example, I have designed a number of sites for clients selling real estate in Cyprus. Clearly, you may well say,repparttar 146190 goal is to sell houses, right?

I would argue no, it is not - unless it is an on-line estate agent who plans to sell houses to platinum Visa holders. The real goal forrepparttar 146191 site is to capture an e-mail address from interested parties –repparttar 146192 goal ofrepparttar 146193 site's owner is to sellrepparttar 146194 houses.

Thus,repparttar 146195 whole emphasis ofrepparttar 146196 site shifts to sellingrepparttar 146197 idea of living in Cyprus – and how this particular individual (the client) isrepparttar 146198 best one to help you achieve property ownership in Cyprus in order for us to capture that all important e-mail.

Who is buying?

Never forget your viewers profile -repparttar 146199 audience for your site - ask your customer what his "average customer" is and what kind of new customer he wants to do business with. If our client says that his average buyer is around retirement age, and you andrepparttar 146200 35 year old client are planning Flash/Dynamic database driven on–line searchable PHP…. whatever. To you it sounds great and on your new P4 with 516 Megs of RAM over your ADSL connection atrepparttar 146201 office it is truly breathtaking. But ifrepparttar 146202 intended viewers bother waiting for your site to download over dial-up and run on their PII 900 hertz with 64 Megs of RAM - thenrepparttar 146203 first look atrepparttar 146204 high-tech interface will probably just confuse them, rather than engaging their interest, and away they will click to somewhere less challenging.

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