Search marketing integration

Written by Damon Lightley

Website promotion article: Online Marketing Integration

One ofrepparttar weakest areas of modern tactical marketing isrepparttar 128120 integration of online activity. The finest website andrepparttar 128121 most carefully planned search engine marketing campaign are both significantly hobbled if they aren't tightly interwoven.

Search engine marketing has work to do

Search engine marketing communicates a message and drives action. If a search engine result can pull someone to your website,repparttar 128122 opportunity to communicate in a targeted fashion is enormous. But that means that your listing inrepparttar 128123 search results and your website have to work together. That link must lure them in andrepparttar 128124 website must presentrepparttar 128125 information visitors came for. Now, some people are going to tell you that search engine marketing is a branding vehicle, and that you can't judge its success by its pull. We think that's pure nonsense.

Ofrepparttar 128126 all search engine listings we've reviewed very few of them take visitors to a page on their website that contains explicit calls to action (visit, call, learn, contact, etc.) Once a call to action appears, your listings effectiveness must be based on whether that action is taken. From that point on,repparttar 128127 branding argument becomesrepparttar 128128 branding excuse for search engine marketing that fails.

What should happen is that these visitors should be sent to a unique page on your site, where they are presented with graphical and verbal information that relates directly torepparttar 128129 message they responded to. It should talk aboutrepparttar 128130 same specific topic relating torepparttar 128131 keyword they searched on. And it should itself contain further calls to action (which may be nothing more than links to other equally focused content on your website).

The Web is not a dumping ground

Truth is though, in most cases, visitors from search engine listings are often unceremoniously dumped intorepparttar 128132 public pool of all visitors and left to swim for themselves. This occurs without any content visible that relates torepparttar 128133 search engine listings they're responding to.

For newer sites, Web Marketing depends on "titles" & "links"!

Written by Martin Lemieux

We all start outrepparttar same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out inrepparttar 128119 world of web marketing means a few things:

- A huge learning curve - Endless nights working - Trial & Error - Learningrepparttar 128120 ropes

Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing to it. This will commencerepparttar 128121 search engine ranking strategy.

See most "grand father" sites out there have already gone throughrepparttar 128122 trials and tribulations of getting recognized. Since this is true, they don't always have to depend onrepparttar 128123 "Title" ofrepparttar 128124 link pointing to their site, nor do they have to depend onrepparttar 128125 "Title" tag within their site.

Most older sites get ranked for search terms that don't even show up on their listing, this is because search engines already knowrepparttar 128126 content is there and is good.

For a newer web site, great search engine rankings rely on those "Titles". This helps search engines to better determinerepparttar 128127 content ofrepparttar 128128 site.

For Example: "Joe" has a site about "Web Marketing". Joe knows that he needs to get his link on other quality sites and he also wants to get a good ranking for "Web Marketing". So Joe creates a link exchange program on his site and submits his link titled "Web Marketing" to as many content related web sites as he can.

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