Search engines-To pay or not no pay?

Written by David Bell

Whilerepparttar Web is still a great place for free advertising and promotion, there are some times that you simply have to put out... money, that is.I hear a lot of whining about howrepparttar 135170 Internet is meant to be FREE. Why should we have to pay to be listed on a search engine? The answer is simple. Money.Not your money. The search engine's money. As in payroll, rent, servers, insurance, computers and so on. Dorepparttar 135171 math. Assume it takes even as little as 3 minutes to process a site submission. That means an average employee can review at most 20 sites each hour. Or only 160 sites each day. Let's pretend that Yahoo! only gets 200,000 submissions per day. That would require 1,250 employees just to keep up withrepparttar 135172 reviews, not counting supervisors, managers, support staff and all ofrepparttar 135173 other needs that 1,250 employees would have. That only takes care ofrepparttar 135174 new submissions. What about all ofrepparttar 135175 maintenance required to a database as large as theirs? URL changes. Dead links. Name changes. So what it really comes down to is this:repparttar 135176 people that sayrepparttar 135177 Net should be "Free" really mean that it should be free to them, as in somebody else should pay for it. Unless you want to wait a long time to start getting traffic from search engines, you are going to have to pay a few fees. Considerrepparttar 135178 following four directories andrepparttar 135179 solid value they offer in return for very reasonable fees. LookSmart Not being listed in LookSmart is like beingrepparttar 135180 Invisible Man. Oops. I guess that should berepparttar 135181 Invisible Person. The reality is that LookSmart reaches a larger Internet audience than any other entity. Because they supply search results to such portals as CNN, MSN, Excite and AltaVista as well as through their own search site, LookSmart is able to expose your site to over 77% ofrepparttar 135182 Internet population, or in round numbers, 58 million people. That's an impossible market penetration to ignore. If your site is non-commercial, you can submit your site for a listing at no charge. However, there is no guarantee as to when, or even if your site will get reviewed. If your site is commercial in nature, or if you want to get listed quickly in order to start your traffic flow, you have two options. Option 1 allows you to submit for a review that is guaranteed to occur within 8 weeks. The fee is $99 US. Option 2 costs $199 US and you are guaranteed to have your review within 48 hours. This isrepparttar 135183 fastest path you will find to long-term, free traffic asrepparttar 135184 fee is one time only. These options do not guarantee that you will be listed inrepparttar 135185 LookSmart directory, but rather a guarantee that your site will be considered withrepparttar 135186 stated time frame. startedrepparttar 135187 whole business of paid listings. Their model was unique when it launched. Site owners don't pay for listings - they pay for each visitor GoTo sends them as a result ofrepparttar 135188 site's listing.

Brand awareness campaigns increase preference for your products


Brand awareness campaigns are designed well beforerepparttar point of sale. Many companies rely on complex distribution models to move products. However, when that doesn’t work, promotional products and motivational programs are frequently implemented to help drive sales and keeprepparttar 135060 sales force focused. Products such as Jackets, Sweaters, caps and sweatshirts imprinted withrepparttar 135061 brand are used to keeprepparttar 135062 dealer sales force pumped up.

For example, if you manufacture John Deere tractors, your dealers are all overrepparttar 135063 world and oftenrepparttar 135064 salespeople may even sell more than one brand of tractor. In this case, you are competing for attention atrepparttar 135065 end ofrepparttar 135066 chain ...repparttar 135067 dealer salesperson. To gain their attention in selling your product, you will want to put together a strong motivational programs to incant them to sell your products. Incentive gifts are very popular in motivating salespeople.

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