SE Optimization: Search engine optimization

Search engine optimization

Written by Tom

Search engine optimization deals with making a website achieve repparttar

best rank it can in repparttar 127743

search engines using various strategies and techniques. Search engines are used by internet users all over repparttar 127744

world to find information on various topics. Search engines use a formula called an algorithm that determines how sites rank in repparttar 127745

results that internet users see when they do a search. People that do search engine optimization try and make a site rank high in repparttar 127746

results so this way repparttar 127747

internet users will visit their sites.

Search engine optimization is a very hot topic with webmasters. The reason for this is because search engines can potentially deliver a lot of visitors to a website. These visitors may then buy products that a website might be selling. Search engines can represent serious income for many website owners.

Search engine optimization, or seo for short, is also a controversial subject. Part of repparttar 127748 reason for this is that no one really knows what a search engine's exact algorithm is. So people sometimes disagree on repparttar 127749 effectiveness of various seo techniques. There are also some people who attempt to fool repparttar 127750 search engine to get a higher rank. Sometimes this can work but sometimes this can result in a site being banned from repparttar 127751 search engine. Many people argue over repparttar 127752 ethics of such techniques.

Sitemaps 101 - Back To SEO School

Written by Niall Roche

Sitemaps are without doubt one of repparttar

most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.

What is a sitemap? Put simply it's a page or pages that contain a list of and link to all repparttar 127742 other documents on your site. This is useful on two levels:

1. Your visitor can quickly reference all repparttar 127743 documents on your site to find exactly what they're looking for.

2. Search engine spiders can also quickly find and index every single page of your site in repparttar 127744 least amount of time. The SEO benefits of using a sitemap far considerable and should not be ignored.

This is a win-win situation for you, your website visitors and repparttar 127745 search engines. Put simply you're nuts if you've not included a sitemap as part of your overall website promotion strategy.

The good news is that it's never too late to start. You can create a sitemap page today but there are some rules to creating an effective sitemap that you need to follow:

Your sitemap must only be linked to from your homepage and no other page. Why? You want repparttar 127746 search engine spiders to find this link directly from your homepage and follow it from there. Your sitemap MUST NOT be linked to from every other page of your site. Also from a Google Pagerank point of view only linking to your sitemap from your homepage can also "funnel" PR quickly to pages all over your site.

If you have a large website of 50 pages or more limit repparttar 127747 number of pages listed on your sitemap to a maximum of 30. This is to prevent your sitemap from being misinterpreted as a link farm by repparttar 127748 search engines. It also makes repparttar 127749 sitemap a lot easier for real human visitors to read through. Limiting repparttar 127750 number of pages listed on each sitemap to 30 might mean splitting your sitemap over 5, 10 or 20 pages. This has to be done and repparttar 127751 long term benefits are worth it. Bear in mind that if you do create a 20 page sitemap you've just created an extra 20 pages of content for your website!

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