Search engine advertising has become so popular that per click charges can quickly get out of hand.

Written by Brian Didier


Brian Didier, partner owner of MakeGlobalCash.com, a niche market search engine catering torepparttar needs ofrepparttar 100689 home-based business owner states that forrepparttar 100690 home-based business owner usingrepparttar 100691 big guys is just not profitable. For example, several advertisers’ maximum bids on Overture exceeded $2.00 per click forrepparttar 100692 keyword “home business.”

Typically inrepparttar 100693 PPC market, “he withrepparttar 100694 most money rules”. If you are using PPC, your position is based on how much you bid. The higher you bid,repparttar 100695 higher your position.

Brian Didier states that this is were MakeGlobalCash.com comes in. We can offer advertisersrepparttar 100696 ability to bid on keywords as low as $.01 per click on our network of approved publishers and search engines - offeringrepparttar 100697 ability to reach over 1.2 million people per day! Advertisers can target audiences by country, keywords and zones offering utmost control of your advertising programs and audience relevancy.

MakeGlobalCash.com is one of over 100 search engines powered by jumpat.com and isrepparttar 100698 front-runner in integrated search engine traffic. One listing in any one of our 100+ niche portals will get you traffic from all ofrepparttar 100699 top 30 search engines including Yahoo.com and Google.com via doorway pages.

Consumer Participation Hierarchy and Consumer Profiling

Written by Darrin F. Coe, MA


copyright 2004

According torepparttar Journal of Consumer Affairs, (1999), consumer participation can be divided into a six level hierarchy. Each level provides insight concerningrepparttar 100688 demographics of a given set of consumers and how involved they are in consumer activities. This information can be used when an entrepreneur is developing a profile of their ideal customer, which in turn is important inrepparttar 100689 development of a marketing strategy.

Tier six ofrepparttar 100690 hierarchy is comprised ofrepparttar 100691 “cosmopolitans”. This group of consumers tends to be very diverse socially. They tend to be mature adults in betweenrepparttar 100692 ages of 30-44 and are very proactive in making consumption decisions. They are highly aware of deficiencies and problems and tend to be very influential to those around them. They are viewed as leaders in their communities and actively seek out multiple forms of information and synthesize this information into useful units. Cosmopolitans tend to have higher levels of education but not necessarily higher levels of income.

Tier five ofrepparttar 100693 hierarchy is made up ofrepparttar 100694 “opinion leaders”. These consumers tend to have college education and are employed. This group also tends to have, on average,repparttar 100695 highest levels of income. Most of this group is comprised of professionals and managers.

Tier four ofrepparttar 100696 hierarchy is made up ofrepparttar 100697 “active consumer”. This group tends to be predominately betweenrepparttar 100698 ages of 30 and 44 and has a large amount of homemakers. The vast majority of people inrepparttar 100699 group would be considered craftspeople or skilled laborers. Finally, this group tends to be erratic in it’s information gathering and comparative shopping.

Tier three ofrepparttar 100700 hierarchy is made up ofrepparttar 100701 “dependent consumer”. This isrepparttar 100702 stereotypical and average consumer. They tend to have lower levels of education and income and are generally poorly informed about consumer choices. They also tend to have “recognition-level” consumption knowledge. This group generally has a much lower desire for increased consumer knowledge and also contains a significant number of people 60 years of age and older. Tier two ofrepparttar 100703 hierarchy isrepparttar 100704 “hi-dependent” consumers. This group makes very poor consumer decisions, and have a very low desire for consumer information. They rely on others to make their consumer decisions for them. This group is lower in education and lower in income.

Finally, tier one ofrepparttar 100705 hierarchy arerepparttar 100706 “non-decision makers”. This group represents 28 percent of all consumers. This group tends to make decisions based on default options or they leave consumption decisions to someone else.

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