From kids to
old, everybody searches and search engines provide search tips to help searchers get more relevant result.But how many of those search tips are you using? There are some tips very useful especially for Internet marketers and web masters. I've summarized those tips and explained how those search tips can be helpful for Internet Marketers in this article.
Although I'm writing this article for Internet Marketers,
usage of these tips applies are not restricted only for them.
Suppose you want to write a web page, find or create a web site about 'Internet Marketing Blog.' You may want to know or should know :-) what's going on about 'Internet Marketing Blog' on
net. So, you'll open your favorite search engine, type internet marketing blog and hit enter.
What do you get?
You'll have search engine result pages (SERPs) that includes all three terms plus those includes only two of them or one of them. This is not what you wanted.
1. How to make SERPs include all three terms? Use plus sign in front of each search term. That is, type; +internet +marketing +blog . This applies all search engines.
Now you may wonder is it possible to have
SERPs including internet marketing but not blog?
2. How to make SERPs exclude a certain term? Use minus sign in front of search term you want to exclude. That is, type; +internet +marketing -blog . You'll see
web sites that include both internet and marketing but not blog. This applies all search engines.
Going back to
starting point,
above two tips are still not sufficient to your purpose: getting information about "Internet Marketing Blog." Say, you wanted
exact phrase.
3. How to make SERPs include
exact phrase? Use quotation mark. That is, type; "internet marketing blog". This applies all search engines. Many searchers know this tip and it's especially important for Internet marketers when they want to know how many competitors are out there.
4. How to make SERPs show
pages that include search terms in
title? Type; intitle:"internet marketing blog" for Google and Teoma. Type;title:"internet marketing blog" for AltaVista, AllTheWeb and MSN. This tip is powerful if you want to write web content about your targeted keyword. The benefits are :
* You'll know which web sites have
pages that compete you. * You'll find what are they doing in their pages. * As a consequence, you'll know what you can learn from them and more importantly you'll find what they are missing. Hence, you can find
way to beat them.
5. How to make SERPs show only PDF file? Suppose you want to offer a free e-book, say "Greatest Marketing Secrets" which is in PDF format, you may want to know how many web sites are offering this free e-book. In Google can this be easily done by typing "greatest marketing secrets" filetype:pdf. You'll see how many web sites are offering that e-book and which web sites as well. Google has an ability to show another 12 non HTML file, such as Word, Lotus files.
For Yahoo!, digging into advanced search tips link, you can achieve similar result.