Search Engines from a Webmaster Perspective

Written by Mel Strocen

By now, virtually every webmaster has heard or read thatrepparttar major search engines are responsible for 80% or more ofrepparttar 128113 traffic received by most web sites and that most searchers never look beyondrepparttar 128114 first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.

Tens of thousands of web sites compete to achieve top ranking for their chosen keywords and keyword phrases. We've published numerous articles by various SEO experts on linking strategies, optimizing meta tags and page content, and relevant page content. And, undoubtedly, we'll publish many more. Achieving a top ranking for a particular keyword or phrase is a major accomplishment, butrepparttar 128115 sad fact is that most web sites will never come close to reaching a top 10, a top 30, or even a top 100, listing in any major search engine.

Is it possible to be listed inrepparttar 128116 top 10 - 30 search results of a major search engine? Yes, possible, just not very likely forrepparttar 128117 average web site. It's a lot like playingrepparttar 128118 lottery and withrepparttar 128119 same appeal. Get your site inrepparttar 128120 top 10 search results andrepparttar 128121 payoffs are big - you just need to knock out a few million competitors.


The difficulty in achieving a top ranking for a free site listing has in recent years given rise torepparttar 128122 pay-per-click search engine phenomena. Overture's singular success with this model has resulted in hundreds of search engines jumping onrepparttar 128123 pay-per-click bandwagon. Pay-per-click is a great idea and taps right intorepparttar 128124 frustrated webmaster/site owner market. Many site owners simply do not want to be bothered with checking keyword density, tweaking their page content, fiddling with their meta tags and undertaking linking campaigns.

With pay-per-click, you getrepparttar 128125 site ranking you can afford. A simple, understandable concept. If money isn't a problem,repparttar 128126 PPC system is hard to beat.

Most experts would probably recommend combining search engine optimization with PPC for maximizing traffic. And, there you have it -repparttar 128127 two dominant methods for driving targeted visitors to your web site. Dominant, but probably irrelevant torepparttar 128128 vast majority of site owners and webmasters who don't haverepparttar 128129 time to learnrepparttar 128130 ever-changing art of SEO orrepparttar 128131 budget for PPC's and SEO firms.

What should be relevant is how to get traffic to your site without breakingrepparttar 128132 bank or having to earn a degree in SEO techniques. Where it comes from should be secondary. Don't limit your traffic building efforts to just a few ofrepparttar 128133 majors like Google, Yahoo, Inktomi and Overture. The top 8 or 10 search engines may be popular but that doesn't mean that your site will reaprepparttar 128134 benefits.

Here are several reasons why:

1. Sometimesrepparttar 128135 numbers work against you. Another billion pages added to Google or AlltheWeb are NOT going to helprepparttar 128136 average site owner - they are just going to buryrepparttar 128137 needle - your website - deeper inrepparttar 128138 haystack. And search traffic is only important, if your website can be found.

2. The major search engines cater primarily to searchers not webmasters. Why? Because more search traffic means more revenue and there are far more searchers than webmasters.

3. Even PPC engines deliver more than top 50 search results. That means unless you're a high bidder, your website may still not be seen by many.

From a webmaster's perspective what you should be looking for in a search engine isrepparttar 128139 right balance of search traffic and understandable site listing/ranking options. Engines like Google, Yahoo, MSN, AOL, and Ask Jeeves have massive traffic, but you need to evaluate your chances for having your web site added and then ranked well. You also need to determine if a search engine is more focused on revenue generation through ads, paid inclusion and Sponsored listings than they are in catering to your concerns about where your web site appears.

Web Success and how to achieve it.

Written by Clare Lawrence

Web Success and how to achieve it. By Clare Lawrence 19th August 2004

How long does it take to get a website to a respectable ranking?

This very much depends onrepparttar competitiveness of your chosen field andrepparttar 128112 strength ofrepparttar 128113 sites within it.

It also depends on your own level of personal commitment. If youíre prepared to putrepparttar 128114 hours in, you will get there sooner.

Contrary to popular myth, itís hard to get good rankings and harder still to make commercial returns.

To be successful you need to design a site that appeals torepparttar 128115 search engines and humans.

Comparing and contrasting:

Search engines like

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