Search Engines and PPC

Written by JP McDonald


Pay-Per-Click - Justrepparttar words send a chill up and down my spine. It used to be that this PPC feature was an end-all to cure any search engine listing woes, to getrepparttar 118528 ranking we felt we were denied, and to finally gain that respect that we felt we were due in this harsh reality they callrepparttar 118529 Internet. Now it has gotten completely out of hand.

The days of so-called 'smart advertising through PPC' is all but gone. The 'Big Boys' ofrepparttar 118530 Internet (i.e., Google, Yahoo, MSN andrepparttar 118531 rest) have drivenrepparttar 118532 market to new heights and basically made it impossible for anyone smaller than IBM or Microsoft to make it in this realm. Are we stuck in an impossible web of banner exchanges, fruitless 'safelist' emails, or even (gulp!) torepparttar 118533 lower depths of SPAM itself? I say NO! No, no, no!!

We need to open our eyes torepparttar 118534 little guys. There are other search engines out there, engines that are desperate for our eyes to look upon them and say, 'Hey! Let's try this one!' Most, if not all, ofrepparttar 118535 so-called 'little search engines' are hooked up to receive massive amounts of search engine results. Do we really need Google or Yahoo's return rate of 15,000,000+ search results when we barely have enough stamina to get pastrepparttar 118536 first three pages of listings?

Our Internet Business - Unique Virtual Walks

Written by Wayne Jacobs


In June of 1999, Kathi and I took a Globus tour of Italy - their "Italian Mosaic." Before leaving forrepparttar trip, I borrowed a Steadicam Jr. from a good friend in Los Angeles who is a film editor. I wanted to use it with my home video camera to shoot better quality home movies while on this "once in a lifetime" trip. The Steadicam Jr stabilizesrepparttar 118527 camera and completely eliminates any shaking.

The 21-day (with two extensions) trip was absolutely wonderful! The group of about 25 people onrepparttar 118528 tour all meshed nicely andrepparttar 118529 food,repparttar 118530 sights,repparttar 118531 art, were fantastic. I shot hours of video, some of it while actually walking downrepparttar 118532 streets of Rome, Florence, Venice, and Naples. The Steadicam Jr produced smooth shots that seemed to “float.” And in Venice, I proposed to Kathi at sunset in a gondola onrepparttar 118533 Grand Canal. We purhased our wedding rings inrepparttar 118534 gold market of Florence.

Returning torepparttar 118535 US, I viewedrepparttar 118536 video I had shot withrepparttar 118537 Steadicam and quickly realized that it would be perfect for watching while walking on our treadmill. A few tests confirmed my idea -repparttar 118538 “virtual walks” could give yourepparttar 118539 impression that you were actually “walking”repparttar 118540 streets of these beautiful European cities and could makerepparttar 118541 time spent onrepparttar 118542 treadmill pass quickly.

Having recently retired from a career in teaching Television Production, and having just celebrated our marriage, I proposed another idea to my new wife: We would form a tv production company which would purchase professional equipment and film "Treadmill Virtual Walks" of European cities. We would then sell these virtual walks onrepparttar 118543 Internet.

Kathi immediately agreed and we got busy withrepparttar 118544 details. We formed a corporation, researched equipment, purchased it, along withrepparttar 118545 rights to music suitable for accompanying these walks.

In addition torepparttar 118546 “virtual walks” which we would shoot with Steadicam equipment, we also decided to take a tripod and shoot more traditional travel video footage. We planned on editing this footage into our “Armchair Travel Videos” which, accompanied by classical music, we would also sell onrepparttar 118547 Internet. Our objective was to come back from a 2 week shoot in a European city with two totally different types of footage, which could then be edited into two totally different types of travel videos.

We set off to Venice on our first professional “shoot” in April of 2001. We stayed inrepparttar 118548 Marconi Hotel overlookingrepparttar 118549 Rialto Bridge andrepparttar 118550 Grand Canal. We had excellent weather and worked hard. Awake and onrepparttar 118551 street by 7 AM each morning, we shot treadmill walks whilerepparttar 118552 streets were empty and then returned to our hotel for breakfast. After breakfast, we returned torepparttar 118553 streets for more shooting. We shot most days until well intorepparttar 118554 night. Venice is absolutely incredible! If you’ve never been to Venice, you must go. You’ll never regret it.

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