Search Engines 101 - Search Engines Explained

Written by Kristy Meghreblian

Search Engines 101 - Search Engines Explained

What Are Search Engines?

A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example,

There are four basic types of search engines:

Automatic: These search engines are based on information that is collected, sorted and analyzed by software programs, commonly referred to as "robots", "spiders", or "crawlers". These spiders crawl through web pages collecting information which is then analyzed and categorized into an "index". When you conduct a search using one of these search engines, you are really searchingrepparttar index. The results ofrepparttar 127975 search will depend onrepparttar 127976 contents of that index and its relevancy to your query.

Directories: A directory is a searchable subject guide of Web sites that have been reviewed and compiled by human editors. These editors decide which sites to list, and, in which categories.

Meta: Meta search engines use automated technology to gather information from a spider and then deliver a summary of that information asrepparttar 127977 results of a search torepparttar 127978 end user.

Pay-per-click (PPC): A search engine that determines ranking according torepparttar 127979 dollar amount you pay for each click from that search engine to your site. Examples of PPC search engines are and The highest ranking goes torepparttar 127980 highest bidder.

There are a few downfalls you should know about using PPCs:

1. The use of PPC search engines as part of your search engine optimization process will not improve your search engine positioning inrepparttar 127981 regular editorial search results. Instead, they will most always appear in a "Sponsored" or "Featured" area located atrepparttar 127982 top or side ofrepparttar 127983 regular search page results. Even though your paid listing will appear atrepparttar 127984 top ofrepparttar 127985 search page, many users will not click on paid listings because they look at it as an advertisement. Inrepparttar 127986 past, people used to always click on banner ads, but now they are seen more of as a nuisance. Similarly,repparttar 127987 same thing is happening with PPC listings. Also, PPC listings are not always as relevant to a query asrepparttar 127988 editorial search results.

2. If your site is not effectively search engine optimized before you begin to submit it to a PPC, it will still be poorly advertised afterwards. The optimization of your Web site is critical torepparttar 127989 success of your rankings.

Dispelling the Myths - Will WebPosition Get My Site Banned from Google?

Written by Matt Paolini

Dispellingrepparttar Myths - Will WebPosition Get My Site Banned from Google? by Matt Paolini

In mid November of 2003, Google seriously revamped their ranking algorithm. As a result, many sites were dropped from their index, or fell dramatically in rank. This infuriated many Web site owners atrepparttar 127974 height ofrepparttar 127975 holiday buying season.

Since that time, many accusations have been thrown at Google as torepparttar 127976 reasons why this happened. Some say itís a plot to encourage people to buy Adwords listings. Others have even theorized WebPosition is somehow to blame. Still others cite more traditional causes.

As soon as Google changed their algorithm, many WebPosition Gold customers whose sites had dropped contacted me demanding an explanation. They wanted to make sure their sites were not dropped because they had used WebPosition Gold. I reassured them that this was notrepparttar 127977 case. I went on to explain that many thousands of sites were dropped that don't even use WebPosition Gold.

Many of our customers even saw their rank increase. In addition, most ofrepparttar 127978 timerepparttar 127979 site had not actually been banned fromrepparttar 127980 index. It had simply dropped in rank.

In this article, I will attempt to dispel many ofrepparttar 127981 pervasive myths regarding WebPosition Gold and Google. Iíve used WebPosition for years on my own site and for clients. Iíve also helped provide technical support to others usingrepparttar 127982 product. Therefore, Iíve been on both sides ofrepparttar 127983 fence, and thereby feel uniquely qualified to addressrepparttar 127984 most common questions that tend to come up:

1. Will running automated Reporter Missions on Google get my site banned?

No. Despite repeated rumors, when running a Reporter Mission, WebPosition Gold does not pass personal information, such as your name, address, email, Web site URL or domain name to Google. Instead, it conducts queries as a normal browser would, and then examinesrepparttar 127985 results offline. With that in mind, Google cannot determine if you're running a query relating to a specific domain. The only information that is passed to Google is your "IP" address. In most cases, your Web site's IP address is different thanrepparttar 127986 IP address of your ISP (Internet Service Provider). So, how can Google connectrepparttar 127987 two? Simply put, it can't.

Google states on their FAQ page that they do not recommend automated queries to be run on their service because it utilizes server resources. Yet, most businesses find it impractical not to measure their search engine rankings at least occasionally. Itís also hardly reasonable to check ranking by hand in Internet Explorer, which forrepparttar 127988 same keyword list, would yieldrepparttar 127989 same number of queries on Google anyway. Therefore, most businesses optimizing their Web sites find it impractical not to use some kind of automated tool to monitor their progress and to measure their visibility. Working as a search engine marketer myself for many years, Iíve found thatrepparttar 127990 best policy is to simply be sensitive torepparttar 127991 needs ofrepparttar 127992 search engines. Avoid being ďabusiveĒ in your practices, whether it is your optimization strategies, your submissions, or your rank management. Therefore, when using WebPosition, I often recommendrepparttar 127993 following strategies: 1.Avoid excessive numbers of queries if you choose to check your rankings on Google. Most people do not have time to improve their rankings on hundreds of keywords. Therefore, thereís no need to rank check on hundreds of keywords if you don't haverepparttar 127994 time to do anything about that many different rankings anyway. While your site wonít be banned from excessive queries, Google could block your IP address that you use to connect to Google, if it found your query volume to be excessive. This is true regardless of what tool you may use, even if itís a browser.

It has been my experience that a blocked IP is extremely rare even among consultants conducting rank checks for dozens of clients. Presumably, Google would not want to accidentally block an IP that does a large volume of queries simply because its shared by many different users. Even so, itís always a good idea to practice a little common sense. 2. If you choose to run queries, try to run most of your queries at night and during off-peak periods, which is something Google has suggested inrepparttar 127995 past. This is when many of their servers are presumably standing idle, waiting to handlerepparttar 127996 increased volume during peak periods. The WebPosition Scheduler makes this easy to do.

3. Do not run your queries more often than is really necessary. Since Google normally doesn't update their entire index more than once a month, there's limited benefit to checking your rankings more often than that.

4. As an alternative to Google, consider checking your Google rankings using Yahoo Web Matches or another Google ďcloneĒ engine inrepparttar 127997 Reporter. Although these rankings can vary slightly from, they're normally close enough to give you a very good idea of your actual Google rankings without checking Google directly.

5. With WebPosition Gold 2, you can also userepparttar 127998 "Be courteous torepparttar 127999 search engines" feature onrepparttar 128000 Options tab ofrepparttar 128001 Reporter so you donít query their service so quickly. This gives you added peace of mind not found in many other automated tools, assuming you don't mind your missions taking longer to run. The Submitter has a similar feature to submit randomly at various time intervals.

2. Can I use WebPosition Gold to get my competitors' banned from Google? No. If running automated queries on Google with WebPosition Gold would result in your site being banned, you could use it to get your competitors' banned from Google. However this is notrepparttar 128002 case.

Google even verifies this on their web site. They don't specifically name WebPosition Gold in this section; however, they do mention that there is nothing you can do to get your competitors' banned from Google. For more information on this, please seerepparttar 128003 "Google Facts and Fiction" document at Google's site.

3. Will over submitting my site get me banned?

No. Many people think that Google will ban your site if your submissions exceedrepparttar 128004 recommended daily limits. If this wererepparttar 128005 case, we could over submit our competitors' sites and easily get them banned from Google. Google is very clear on this and even states that over submitting will not get you banned. Even though over submitting will not get you banned, some of your submissions might still be ignored or discarded if they breakrepparttar 128006 rules. Therefore, I recommend usingrepparttar 128007 "Slow Submit" option in WebPosition Gold's Submitter and staying within WebPositionís recommended daily limits. Some people argue that manual submissions are best. However, manual submissions canít warn you if you inadvertently over-submit, make a typo in your submission, or forget what you submitted and when.

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