SE Tactics: Search Engines- the World’s Yellow Pages

Search Engines- the World’s Yellow Pages

Written by Jan Hordijk

Whatever your product is or your service offers, you need to show it to repparttar

world in order to sell it. We all need advertising and repparttar 128375

more,

better. But how to reach all those potential customers?

Conservative estimates indicate there are at least 70 Million(!!) Internet users online today and over 100.000 new websites being created each month.

Over 90% of all Internet users will use a Search Engine to find repparttar 128377 product or service they are looking for. Once your website can be found in Search Engines, your exposure is second to none.

And do you need to worry about getting into repparttar 128378 top 10 with every Search Engine? Not really; meta tag optimization is not costly and can greatly improve your ranking. As does linking and repparttar 128379 use of well constructed doorway pages. Doorway pages are pages that have been developed to rank highly for a specific keyword or phrase. But repparttar 128380 most important thing of all is: get listed!

Essential Guide To Pay-Per-Click Advertising

Written by Michael Low

Which Engines Should You Use?

Following Goto.com's (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 PPC startups have sprung up.

Out of these 160 PPC engines, only a few may actually have repparttar search volume to generate a respectable number of clicks for your site.

Most PPC startups require between $10 to $25 of setup fee which can be applied to clickthroughs. They offer low minimum bids of $0.01. But with limited search volumes, they may bring you only a few clicks each day!

My recommendation is to go for established PPC engines with high search volumes that can generate higher clickthroughs. The big boys are Overture (previously known as Goto) at http://www.overture.com, Sprinks at http://www.sprinks.com, FindWhat at http://www.findwhat.com.

Overture is repparttar 128374 best because they serve over 2 billion search queries monthly through their partnership with major search engines such as America Online, Lycos, Altavista, Netscape, Hotbot and InfoSpace.

You can test repparttar 128375 startup PPC engines but commit only repparttar 128376 minimum setup fees. If they generate decent traffic, you can always top up your account. That way you minimize your risk to only $10 to $25 per PPC engine. For a list of over 160 PPC engines, see http://www.payperclicksearchengines.com

How To Find Relevant Keywords?

Since you are paying for each clickthrough on your bid, it makes good sense to ensure that your keywords are relevant to your target audience.

One of my favorite tools is Overture's Search Term Suggestion at http://inventory.overture.com/d/searchinventory/suggestion/

Enter a keyword and it shows repparttar 128377 number of times repparttar 128378 word was searched - which indicates its popularity. The more popular repparttar 128379 keyword is, repparttar 128380 higher are your clickthroughs. Overture also generates a list of similar keywords and their search counts in repparttar 128381 previous month.

Overture's tool is one of repparttar 128382 best ways for finding good keywords to bid on. Another alternative is to download Good Keywords at http://www.softnik.com/products/gkw/index.htm

Enter a keyword into this free software and it will display a list of relevant search terms and their search counts across multiple PPC engines.

You can also try JimTools' Keyword Toolkit at http://jimworld.nu/keywords.html

JimTools can generate a list of related keyword possibilities, some with search counts, from Goto, Google, Magellan and WebCrawler.

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