The corporate fundamentals are par excellence! The product is unsurpassable and website is a web designer’s dream in creativity and design – but there is a vacuum – of potential online customers! – The website lacks basic ingredient of success –
Search Engine Visibility! – which is what search engine optimization is all about.
Increasing search engine visibility is vital to any online business. To illustrate Google alone gets as many as 250 million searches a day – visualize magnitude of potential market out there if one were to get all important visibility factor right!
Search engine visibility is not merely about obtaining top positions in search results – rather it is about designing, writing, conceptualizing and creating a website. This is done exclusively for site visitors and helping them find what they are searching for using modality of search engines – basic navigation tool over internet.
The concept of building site first and focussing on visibility factor later is like building car first and worrying about quality index later! This fallacy can translate into a financial loss to Corporate amounting to thousands of dollars.
Web designing should be executed with in - built user and search engine friendly parameters.
The reason to exist for any business enterprise is profitability both financial and social. The cornerstone of financial profitability is predictably maximizing profits, which is governed by an array of management and marketing tools.