SE Optimization: Search Engine Symbiosis

Search Engine Symbiosis

Written by Brian Basson

Websites and search engines are inter - dependent on each other. Search engines need websites in order to show results when searches are made. Search engines also need websites to build a relevant map of repparttar

world wide web (www). The better repparttar 139995

map,

better

search results. Search engines need to be relevant in repparttar 139998

results of searches made on them, otherwise they will quickly go out of business. Searchers want repparttar 139999

specific information they are looking for, and should they consistently come across irrelevant results, they will quickly substitute one search engine for another that produces these desired results. Search engines therefore have to be strict and build in many factors to prevent people from making them irrelevant. These factors are known as Search Engine Algorithms. Webmasters and other SEO's regularly "crack" these algorithms, which lead to Search engines having to update algorithms plus introduce new ones on a constant basis. Failure to do so will result in manipulated results, again doing harm to a Search Engine.

LEFT OR RIGHT - WHICH IS BEST? (Pt1)

Written by Christine Stander

In repparttar

ever popular industry of search engine marketing, not only are website owners bombarded with a multitude of different options ranging from search engine optimization and pay per click all repparttar 139893

way to viral and affiliate marketing. The need to choose repparttar 139894

best option in an evolving competitive environment has become ever increasingly important.

This first part of a two part article will discover repparttar 139895 differences in results displayed on repparttar 139896 search engine results pages and which is repparttar 139897 most effective method to target, including repparttar 139898 difference between natural search and pay-per-click listings, repparttar 139899 search engines that display them, how they rank them and which strategy you should implement for your website to obtain repparttar 139900 best results.

The second part will cover external marketing methods including viral and affiliate marketing.

Knowing your left from right

The results displayed on repparttar 139901 left hand side of repparttar 139902 search results page are commonly referred to as natural listings. Google, MSN and Yahoo! spider repparttar 139903 web and automatically determine repparttar 139904 rank given to each website by various predetermined factors and relevancy triggers. The order of results *are generally displayed from repparttar 139905 most relevant sites being on repparttar 139906 first page and then decreasing in relevance as repparttar 139907 pages progress.

The results displayed on repparttar 139908 right hand side of repparttar 139909 search results page are commonly referred to as sponsored listings (Pay-Per-Click). These are paid for listings where account holders bid on various keywords for their desired placement. The order of results is not necessarily by repparttar 139910 most relevant website, but rather repparttar 139911 highest bid for that particular keyword.

(*The results “should be” displayed from repparttar 139912 most relevant, however by introducing various search engine optimisation techniques, websites are able to appear in top positions yet may not always be repparttar 139913 most relevant website for that particular keyword.)

Natural Listings

With natural listings website rankings fluctuate as new sites and or pages are added to repparttar 139914 index. Search Engine Optimizers (SEOs) all around repparttar 139915 world watch this process with keen interest as they continually re-optimize their websites to remain at their sought after positions in repparttar 139916 index.

Optimizing websites for good rankings are relatively easy to achieve. You do not necessarily have to contract repparttar 139917 services of a professional. Generally if you build a good content relevant site on a solid platform, make use of a good internal, inbound and outbound linking structure your site should fall within an acceptable ranking on repparttar 139918 result page listings.

Cont'd on page 2 ==>