Search Engine Symbiosis

Written by Brian Basson

Websites and search engines are inter - dependent on each other. Search engines need websites in order to show results when searches are made. Search engines also need websites to build a relevant map ofrepparttar world wide web (www). The betterrepparttar 139995 map,repparttar 139996 betterrepparttar 139997 search results. Search engines need to be relevant inrepparttar 139998 results of searches made on them, otherwise they will quickly go out of business. Searchers wantrepparttar 139999 specific information they are looking for, and should they consistently come across irrelevant results, they will quickly substitute one search engine for another that produces these desired results. Search engines therefore have to be strict and build in many factors to prevent people from making them irrelevant. These factors are known as Search Engine Algorithms. Webmasters and other SEO's regularly "crack" these algorithms, which lead to Search engines having to update algorithms plus introduce new ones on a constant basis. Failure to do so will result in manipulated results, again doing harm to a Search Engine.


Written by Christine Stander

Inrepparttar ever popular industry of search engine marketing, not only are website owners bombarded with a multitude of different options ranging from search engine optimization and pay per click allrepparttar 139893 way to viral and affiliate marketing. The need to chooserepparttar 139894 best option in an evolving competitive environment has become ever increasingly important.

This first part of a two part article will discoverrepparttar 139895 differences in results displayed onrepparttar 139896 search engine results pages and which isrepparttar 139897 most effective method to target, includingrepparttar 139898 difference between natural search and pay-per-click listings,repparttar 139899 search engines that display them, how they rank them and which strategy you should implement for your website to obtainrepparttar 139900 best results.

The second part will cover external marketing methods including viral and affiliate marketing.

Knowing your left from right

The results displayed onrepparttar 139901 left hand side ofrepparttar 139902 search results page are commonly referred to as natural listings. Google, MSN and Yahoo! spiderrepparttar 139903 web and automatically determinerepparttar 139904 rank given to each website by various predetermined factors and relevancy triggers. The order of results *are generally displayed fromrepparttar 139905 most relevant sites being onrepparttar 139906 first page and then decreasing in relevance asrepparttar 139907 pages progress.

The results displayed onrepparttar 139908 right hand side ofrepparttar 139909 search results page are commonly referred to as sponsored listings (Pay-Per-Click). These are paid for listings where account holders bid on various keywords for their desired placement. The order of results is not necessarily byrepparttar 139910 most relevant website, but ratherrepparttar 139911 highest bid for that particular keyword.

(*The results “should be” displayed fromrepparttar 139912 most relevant, however by introducing various search engine optimisation techniques, websites are able to appear in top positions yet may not always berepparttar 139913 most relevant website for that particular keyword.)

Natural Listings

With natural listings website rankings fluctuate as new sites and or pages are added torepparttar 139914 index. Search Engine Optimizers (SEOs) all aroundrepparttar 139915 world watch this process with keen interest as they continually re-optimize their websites to remain at their sought after positions inrepparttar 139916 index.

Optimizing websites for good rankings are relatively easy to achieve. You do not necessarily have to contractrepparttar 139917 services of a professional. Generally if you build a good content relevant site on a solid platform, make use of a good internal, inbound and outbound linking structure your site should fall within an acceptable ranking onrepparttar 139918 result page listings.

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