Submissions used to be worst part of search engine optimization process, at least for me.

Now, I can literally write this whole article in two words:

Pay Inclusion

Yep, there you have it. If you want to take headache out of submissions, and, if you want to make things much easier for YOU, use pay inclusion!

It's hard for someone like me to admit how powerful pay inclusion programs are, because I've been in this "game" long enough to remember when everything was free. So, moving into pay realm has been a difficult thing to do.

However, benefits of pay inclusion far outweigh cost.

Benefits of Pay Inclusion

* Your pages are indexed much faster than submitting through free add URL or waiting for spiders to find pages on their own.

* By using pay inclusion, your pages are getting outside of 95%+ spam that engines say come through free add URL submissions.

* With pay inclusion, your pages are respidered on a very regular basis, depending on engine. For example, Inktomi and Fast respider their pay inclusion pages every 48 hours.

* With pay inclusion, you never have to submit your pages again! As long as you continue to use pay inclusion, your pages will continue to get respidered based on each engine's schedule.

* Because your pages are respidered on a regular basis without your doing one single thing to initiate this action, you can make changes to your pages today and begin to see results of those changes within a week. If you didn't use pay inclusion, you may not see results of changes for a month or two.

* If you use pay inclusion, you're forming a "partnership" with search engines, which I personally feel is important and very beneficial. You're now outside of realm of millions of spammers and that's exactly where you want to be.

* Most of pay inclusion programs offer some sort of submission reports.

* Pay inclusion programs are ideal for dynamically generated sites.

Now that we've looked at benefits of pay inclusion, let's create an example to see how inexpensive it really is. Let's say we have a brand new Web site, and we have three main pages that we want to submit through pay inclusion.

Pay Inclusion Programs

Inktomi (Provides secondary search results to engines such as MSN and HotBot) < http://www.positiontech.com/directSubmit.htm >

Benefits:

* Upon submission, your pages will make it into Inktomi index within 72 hours, as a general rule.

* Your pages are respidered every 48 hours.

* The term of pay inclusion program is 12 months.

Pursuit of high search engine ranking has other marketing benefits

If you run an on-line business or operate a website in support of your traditional small business, you have probably desired at some time to improve your ranking in search engine results. Wouldn’t we all like to be ranked #1 in Google for a term related to our business? Of course we would. The traffic could be staggering, and your business would gain considerable exposure.

Of course it is not that easy to do, since everyone else in world who has a website wants same thing. You’ve probably read articles that tell you all about tips and tricks of climbing Google ladder, and you’ve also read articles that tell you to forget about it. They say its simply too hard and will require too much effort to build your website up to that point.

In this writer’s opinion, they are both wrong. You should pursue a high ranking in Google with all of your available resources, but not necessarily with goal of hitting top of search engine mountain. You’ll see why after a quick review of two most commonly mentioned tips to increasing your ranking in Google.

Building Relevant Inbound Links:

When somebody else’s website links to yours, they are essentially “voting” for your website. They are telling visitors to their website that in their opinion, it would be worthwhile for them to visit your site as well, as it may be of interest to them. Google counts relevant inbound links in your favor, as they believe that more people willing to give your site a “vote of confidence” through a link must be an indication that your site is worthwhile. Building relevant inbound links can be accomplished through direct communication with other website owners, or through practice of article writing.