Get Maximum Results With Your Classified Ads by Elizabeth Sinclair
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to advertising in some way. Whether your ad is a success or failure reverts back to ad itself. Generally, you want your classified ad to do one of following:
a) Persuade person reading your classified ad to immediately go to your website with intention of buying your product or service.
b) Persuade person reading your classified ad to write or send for more information about your product or service.
The bottom line in any ad is quite simple: To make reader buy product or service you are selling. Any ad that causes reader to only pause in their thinking, and does not persuade reader to act immediately, is not going to be a successful ad.
The "ad writer" must know exactly what he/she wants reader to do, and any ad that does not elicit desired action is an absolute waste of time and money.
Respond to readers unconsious mind by using strong emotional words in your headlines such as;
Discover - Secret - Private - Sex - Money - Love - Breakthrough- Home - New - Free - Power - Revealed - Magic - Fear -